The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Player FM - Internet Radio Done Right
34 subscribers
Checked 9M ago
تمت الإضافة منذ قبل ten عام
المحتوى المقدم من Louder Than Words and John Bonini. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Louder Than Words and John Bonini أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـLouder Than Words with John Bonini
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k
277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
))
المدونة الصوتية تستحق الاستماع
برعاية
<
<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/exile-3411195">Exile</a></span>
1 Exile
Welcome to Exile, a podcast about Jewish lives under the shadow of fascism. Narrated by award-winning screen and stage actor, Mandy Patinkin. Untold stories and firsthand accounts drawn from intimate letters, diaries and interviews found in the Leo Baeck Institute’s vast archive. Each episode, a story of beauty and danger that brings history to life. Because the past is always present. Starting November 1, episodes are released weekly every Tuesday. The Leo Baeck Institute, New York | Berlin is a research library and archive focused on the history of German-speaking Jews. Antica Productions produces award-winning non-fiction podcasts, films and series which inform and inspire audiences around the world.
#45 | Chris Savage | Content Is the Product
Manage episode 407914095 series 79359
المحتوى المقدم من Louder Than Words and John Bonini. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Louder Than Words and John Bonini أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's unique flavor of content over the last 17 years.
Discussed in this episode:
- Creativity and quality are essential in content creation to capture audience attention and build trust.
- Human connection and trust are crucial in content marketing and brands should focus on building relationships with their audience.
- Treating content like a product and investing in its quality and research can lead to audience trust and loyalty.
- Providing a good experience for non-ready customers can help grow the audience and build trust for future conversions.
- (00:00) - Introduction
- (02:59) - The Power of Details and Originality
- (03:55) - The Role of Music in Branding
- (05:50) - Recognizing and Nurturing Talent
- (07:14) - The Significance of Attention to Detail
- (08:12) - The Impact of Presentation and Branding
- (09:11) - The Importance of Getting the Details Right
- (10:05) - The Value of Small Details in Content
- (10:58) - The Evolution of Music in Wistia
- (11:54) - The Connection Between Product and Brand
- (13:14) - The Impact of Branding on Content
- (14:36) - The Power of Creative and Risk-Taking
- (16:00) - The Balance Between Quantity and Quality
- (19:21) - The Value of Failure and Iteration
- (21:20) - The Perception of Audience Size
- (22:19) - Investing in Presentation and Brand
- (23:14) - The Impact of Tone and Feeling
- (25:08) - The Power of Authenticity and Creativity
- (26:35) - The Connection Between People and Brand
- (27:30) - The Importance of Trust and Guidance
- (27:59) - The Power of Creativity and Quality
- (28:58) - Building Trust through Content
- (29:54) - Delivering Value and Building Trust
- (30:24) - The Importance of Human Connection
- (31:53) - Creating an Audience of Trust
- (32:50) - Treating Content like a Product
- (34:14) - Providing a Good Experience for Non-Ready Customers
- (35:12) - The Role of Faces in Building Trust
- (36:10) - The Importance of People in the Brand
- (37:07) - The Rise of the Creator-Led Economy
- (38:05) - Maintaining Content Values as the Team Grows
- (39:34) - The Success of the Brandwagon Series
- (40:29) - The Concept and Execution of One, Ten, One Hundred
***
Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.
Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.
49 حلقات
مشاركة
Manage episode 407914095 series 79359
المحتوى المقدم من Louder Than Words and John Bonini. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Louder Than Words and John Bonini أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's unique flavor of content over the last 17 years.
Discussed in this episode:
- Creativity and quality are essential in content creation to capture audience attention and build trust.
- Human connection and trust are crucial in content marketing and brands should focus on building relationships with their audience.
- Treating content like a product and investing in its quality and research can lead to audience trust and loyalty.
- Providing a good experience for non-ready customers can help grow the audience and build trust for future conversions.
- (00:00) - Introduction
- (02:59) - The Power of Details and Originality
- (03:55) - The Role of Music in Branding
- (05:50) - Recognizing and Nurturing Talent
- (07:14) - The Significance of Attention to Detail
- (08:12) - The Impact of Presentation and Branding
- (09:11) - The Importance of Getting the Details Right
- (10:05) - The Value of Small Details in Content
- (10:58) - The Evolution of Music in Wistia
- (11:54) - The Connection Between Product and Brand
- (13:14) - The Impact of Branding on Content
- (14:36) - The Power of Creative and Risk-Taking
- (16:00) - The Balance Between Quantity and Quality
- (19:21) - The Value of Failure and Iteration
- (21:20) - The Perception of Audience Size
- (22:19) - Investing in Presentation and Brand
- (23:14) - The Impact of Tone and Feeling
- (25:08) - The Power of Authenticity and Creativity
- (26:35) - The Connection Between People and Brand
- (27:30) - The Importance of Trust and Guidance
- (27:59) - The Power of Creativity and Quality
- (28:58) - Building Trust through Content
- (29:54) - Delivering Value and Building Trust
- (30:24) - The Importance of Human Connection
- (31:53) - Creating an Audience of Trust
- (32:50) - Treating Content like a Product
- (34:14) - Providing a Good Experience for Non-Ready Customers
- (35:12) - The Role of Faces in Building Trust
- (36:10) - The Importance of People in the Brand
- (37:07) - The Rise of the Creator-Led Economy
- (38:05) - Maintaining Content Values as the Team Grows
- (39:34) - The Success of the Brandwagon Series
- (40:29) - The Concept and Execution of One, Ten, One Hundred
***
Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.
Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.
49 حلقات
كل الحلقات
×
1 #49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About 50:00
50:00 
التشغيل لاحقا 
التشغيل لاحقا 
قوائم 
إعجاب 
احب50:00
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode: Leveraging customer insights and data to craft content that stands out. Unique perspectives and insights are crucial in content creation to differentiate a company from competitors. A unique branding approach that aligns with the company's values and sets it apart from others is essential. Authenticity in content helps build trust and engagement with the audience. Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights. Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results. Manual qualitative research can provide unique insights and make content more valuable and trustworthy. Enjoy!…
1 #48 | Eddie Shleyner | The Most Personal is The Most Creative 45:48
45:48 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب45:48
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning. Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters. Authenticity and personal stories can resonate with readers and help build a strong connection with the audience. Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience. Timestamps (00:00) - Introduction (02:07) - Starting Very Good Copy (07:20) - Sharing Very Good Copy (09:12) - Adapting Content for Different Mediums (11:28) - Learning About Himself and His Creative Process (14:24) - Starting Point for New Pieces (15:56) - Writing on the Phone (23:02) - Authenticity and Connecting with Readers (25:29) - Choosing the Right Format (25:55) - Writing about Moments (27:18) - Breaking Down the Wall (29:56) - The First Resonating Piece (33:07) - Lessons from Not Getting Hired (38:40) - The Impact of Not Getting the Job (40:10) - Making AI Personal (49:32) - Curating a Book Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #47 | Ross Simmonds | The Long Game of Content Marketing 50:58
50:58 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب50:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever." Discussed in this episode: Leading with value is crucial in content marketing to avoid being banned or blocked from platforms. Content creators should prioritize distribution to reach a larger audience and maximize the impact of their work. Content has the potential to live beyond the creator and inspire future generations. Repurposing and updating existing content can be an effective strategy for book writing and content creation. Distribution channels like Facebook groups and Twitter chats have evolved over time and require continuous adaptation. Understanding the power of distribution can lead to life-changing opportunities and the ability to make a global impact. Provide value on native platforms and view content distribution as a long-term game of touch points and connection. Test ideas and concepts to see if they resonate with the audience and have content market fit. Creating high-quality content that educates, engages, entertains, or empowers is key. Be strategic and creative in repurposing and sharing content across different channels. *** Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words . Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly 47:58
47:58 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب47:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as it helps build trust and loyalty among target audiences. Basecamp's non-traditional approach to content, driven by strong opinions and clarity in messaging, contributed to its success and loyal following. Synthesizing information from various sources and incorporating different perspectives can lead to more impactful and insightful content. Embrace cultural conversations surrounding your brand and educate your audience to shape the narrative. Leverage your audience's voice to amplify your brand message. Content is the fuel for important campaigns and initiatives. Consider the unique characteristics and needs of your company when developing content strategies. Timestamps (00:00) - Introduction (03:32) - The Impact of Content Brands (05:23) - The Importance of Personal Use Case (07:11) - Content at Basecamp: Non-traditional Approach (08:40) - Content at Help Scout: Investing in Community (11:31) - Content at Basecamp: Freedom and Input (13:58) - The Power of Contrarian Content (17:17) - Content at Basecamp: Clarity and Opinion (21:28) - Content at Help Scout: Learning and Growth (23:18) - Content as Brand (24:17) - Engaging and Elevating a Community (24:17) - Building a Passionate and Influential Customer Base (30:02) - Engaging in Cultural Conversations (36:20) - Leveraging Product Virality (40:16) - Strategic Content Efforts for Limited Resources Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #45 | Chris Savage | Content Is the Product 54:37
54:37 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب54:37
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's unique flavor of content over the last 17 years. Discussed in this episode: Creativity and quality are essential in content creation to capture audience attention and build trust. Human connection and trust are crucial in content marketing and brands should focus on building relationships with their audience. Treating content like a product and investing in its quality and research can lead to audience trust and loyalty. Providing a good experience for non-ready customers can help grow the audience and build trust for future conversions. (00:00) - Introduction (02:59) - The Power of Details and Originality (03:55) - The Role of Music in Branding (05:50) - Recognizing and Nurturing Talent (07:14) - The Significance of Attention to Detail (08:12) - The Impact of Presentation and Branding (09:11) - The Importance of Getting the Details Right (10:05) - The Value of Small Details in Content (10:58) - The Evolution of Music in Wistia (11:54) - The Connection Between Product and Brand (13:14) - The Impact of Branding on Content (14:36) - The Power of Creative and Risk-Taking (16:00) - The Balance Between Quantity and Quality (19:21) - The Value of Failure and Iteration (21:20) - The Perception of Audience Size (22:19) - Investing in Presentation and Brand (23:14) - The Impact of Tone and Feeling (25:08) - The Power of Authenticity and Creativity (26:35) - The Connection Between People and Brand (27:30) - The Importance of Trust and Guidance (27:59) - The Power of Creativity and Quality (28:58) - Building Trust through Content (29:54) - Delivering Value and Building Trust (30:24) - The Importance of Human Connection (31:53) - Creating an Audience of Trust (32:50) - Treating Content like a Product (34:14) - Providing a Good Experience for Non-Ready Customers (35:12) - The Role of Faces in Building Trust (36:10) - The Importance of People in the Brand (37:07) - The Rise of the Creator-Led Economy (38:05) - Maintaining Content Values as the Team Grows (39:34) - The Success of the Brandwagon Series (40:29) - The Concept and Execution of One, Ten, One Hundred *** Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words . Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand 52:40
52:40 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب52:40
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this episode: Navigating bureaucracy requires understanding the value of stair stepping and starting with a V1, V2, V3 approach. Transitioning from one career to another often involves taking a step back to gain momentum and escape toxic work environments. Creating a personal brand and consistently producing content can lead to opportunities and growth. Bigger companies often undervalue creative work and prioritize numbers and politicking. The role of individual contributors who have an audience that aligns with the company's audience is highly valuable. Why companies should embrace creators who can not only create content but also contribute to the company's growth. Being interested in your audience and sharing interesting stories and experiences is more compelling than generic content. Traditional keyword research is becoming less effective, and unique angles in content are more important. Timestamps: (00:00) - Introduction (02:01) - From School Teacher to Digital Marketing (04:20) - Starting a Review Website and Learning Marketing (05:11) - Creating Content and Building a Brand (06:06) - Transitioning from Teaching to Marketing (07:05) - Taking a Step Back to Gain Momentum (09:00) - The Power of Volume and Consistency (09:54) - Finding Escape Velocity and Building a Liberal Arts Degree in Marketing (10:53) - The Decision to Leave the 9-5 Lifestyle (12:15) - The Importance of Slowing Down and Focusing on Quality (13:40) - Creating Ephemeral Series of Content (15:58) - Leaving Toxic Work Environments (20:10) - Navigating Bureaucracy and Frustrations in the Workplace (22:56) - The Decision to Quit and Prioritize Mental Health (24:45) - Building Your Own Dream and Being Adequately Compensated (25:46) - The Importance of Supportive Spouses (26:16) - The Value of Supportive Relationships (26:45) - The Challenges of Working in Bigger Companies (27:16) - The Value of Individual Contributors (28:14) - The Importance of Being a Creator within a Company (29:13) - The Restrictions of Working Outside of Work (29:41) - The Challenges of Hiring Creators (30:11) - Being Interested and Being Interesting (31:06) - The Power of Sharing Stories and Experiences (32:05) - The Effectiveness of Reporting on Brands and Products (32:36) - The Current Trends in Content Creation (33:05) - The Importance of Quality in SEO (34:05) - The Value of Website Content (34:31) - The Need for Quality and Unique Content (35:56) - The Evolution of SEO and Content Strategy (37:19) - The Importance of Quality in YouTube and Podcasts (38:16) - The Role of SEO in Marketing (39:14) - The Importance of Unique Angles in SEO (40:13) - The Value of Important Content (41:11) - The Importance of Owning the Narrative (42:04) - The Death of Traditional Keyword Research (43:01) - The Importance of Unique Angles in Content (43:57) - The Limitations of Keyword Research (45:22) - The Importance of Elevating Content (46:49) - Revamping the Newsletter *** Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words . Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement 52:26
52:26 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب52:26
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective The evolution of Rand's marketing approach involved a shift from less strategic and more experimental tactics to a focus on scalability. Balancing scalability and personalization is a key consideration in marketing, with scalable tactics often prioritized for growth. The flywheel mentality in marketing involves investing in tactics that improve over time and deliver better results with each iteration. Working through the challenges of anonymity is crucial for content creators, and success often comes from persistence and stomach for low initial engagement. Standing out in crowded platforms requires finding channels where competition is low and investing in tactics that resonate with the target audience. Designing a business for meaningful engagement involves focusing on a smaller, engaged audience rather than striving for massive numbers. Traditional marketing attribution can be a boondoggle, and focusing on vanity metrics can lead to building a marketing flywheel devoid of competition. Emotionally engaging content leads to business growth. Zero-click content is valuable and can provide benefits without requiring a click. Creating shareable content involves promoting insights and interesting takeaways rather than focusing on clicks. Chapters: (00:00) - Introduction (01:28) - SparkToro's Three-Year Retrospective (07:37) - The Trade-Off Between Scalability and Personalization (09:30) - The Importance of Scalability in Marketing (09:59) - The Flywheel Mentality in Marketing (11:23) - Working Through the Challenges of Anonymity (12:18) - The Stomach to Work Through Anonymity (13:14) - Standing Out in Crowded Platforms (14:42) - Designing a Business for Meaningful Engagement (16:08) - The Chill Work Approach (21:50) - Traditional Marketing Attribution as a Boondoggle (27:03) - The Relationship Between Content and Business Growth (28:30) - Starting Point for Creating Content (29:56) - Criteria for Creating Content (31:22) - The Importance of Enjoying the Work (32:43) - The Concept of Zero-Click Content (34:38) - Creating Shareable Content (37:28) - The Impact of Zero-Click Searches (40:40) - The Future of Marketing: Zero-Click Content (44:57) - Favorite Mediums for Creating Content (46:45) - Approach to Researching for Content (48:08) - Rand's New Game Studio: Snackbar Studio *** This episode of Louder Than Words is brought to you by Riverside , my preferred tool for recording and editing podcasts. Right now, Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount. *** Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words . Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent 48:10
48:10 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب48:10
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThis week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game. Amanda shares insights and experiences on: Her experience transitioning to full-time content creation (and she’s worked through the anxiety that induces). How/why finding validation and proof points, such as audience growth, engagement, and revenue, are important in building a successful content creation business (and how she founder hers). How she’s balancing content creation with consulting to provide financial stability while pursuing creative endeavors. The operational side of going independent, i.e., purchasing health insurance, setting up your LLC, etc. Timestamps (00:00) - Introduction (02:11) - Leaving Corporate America (05:06) - Dealing with Doubts and Anxiety (06:02) - Navigating Fear and Self-Doubt (07:00) - Identifying Inner Voices and Overcoming Anxiety (08:00) - The Reality of Content Creation (08:59) - Motivation and Inspiration for Starting a Newsletter (09:56) - Passion for Writing and Personal Growth (10:54) - Setting Goals and Writing a Book (12:23) - Motivation and Drive as a Parent (13:18) - The Business Side of Going Solo (14:14) - Navigating Health Insurance and Financial Stability (15:13) - Overcoming Challenges and Learning New Skills (16:39) - Building in Public and Overcoming Blockers (18:56) - Building a Side Hustle and Going Full-Time (21:17) - Proof Points and Taking the Leap (22:16) - Building a Newsletter and Monetizing (24:11) - The Dangers of Comparison and Unrealistic Expectations (26:03) - Building in Public and Sharing Vulnerability (27:31) - The Reality of Content Creators and Financial Success (28:30) - The Importance of Authenticity and Alignment in Sponsorships (30:24) - Choosing the Angle of the Newsletter (32:20) - Finding Newsletter Topics and Brainstorming (34:40) - The Iterative Process of Writing a Book (37:32) - The Importance of Messiness in the Creative Process (43:13) - Betting on Yourself and Going All-In (46:11) - The Book's Tone and Direction (47:07) - Exploring Different Directions for the Book (47:33) - Closing Remarks *** This episode of Louder Than Words is brought to you by Riverside , my preferred tool for recording and editing podcasts. Right now, Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount. *** Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words . Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.…
1 #41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+ 1:10:23
1:10:23 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:10:23
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبYou know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interview, Dave goes into detail on everything that's led him to this point––the solo founder of a $1M business. You'll hear what he learned during his days at Drift, how his community first launched as a side gig, when he knew he could go all in on his own, and all of the details for how he currently runs his business (i.e. how his revenue streams have changed, how he prices sponsorships, where he goes from here, etc.) Enjoy! Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.…
1 #40 | Amanda Natividad | Defensible Content 43:33
43:33 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب43:33
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWe’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their own terms at SparkToro works to their benefit. Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.…
1 Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation 41:24
41:24 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب41:24
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAirbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.
1 Sean Ellis & Morgan Brown: How Successful Companies Drive Extraordinary Growth 56:02
56:02 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب56:02
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat do companies like Facebook, Dropbox, Airbnb, Pinterest (and others!) all have in common? Not just a great product, but a methodical, measured approach to driving extraordinary growth. In this episode, Sean Ellis and Morgan Brown (founders of GrowthHackers.com) unpack the principles behind these methods.…
1 Scott Monty: The Moves That Helped Change Ford Motor Company's Image 46:54
46:54 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب46:54
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبScott Monty, former head of social media at Ford Motor Company, talks about his decision to join Ford in 2008 and the specifics of what went into the social and branding strategies that helped turn the company’s image around.
1 Jason Fried: The Basecamp Founder on Bypassing Perverted Growth for Profitability 37:52
37:52 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب37:52
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبJason Fried, Founder and CEO of Basecamp, talks about the (rare) art of making more money than you spend instead of aiming for growth at all costs.
1 Christian Rudder: Growing OkCupid from Underdog to Generating 30,000 First Dates Every Single Day 35:36
35:36 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب35:36
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبChristian Rudder, cofounder of OkCupid and bestselling author of “Dataclysm: Who We Are When We Think No One is Looking”, talks about OkCupid’s algorithmic approach to growing past its competition.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.
Daily Deals
Daily Deals
مشابه لـLouder Than Words with John Bonini
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
))
