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المحتوى المقدم من NinjaEddie. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NinjaEddie أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ramen Smores
Manage episode 427895803 series 2812657
المحتوى المقدم من NinjaEddie. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NinjaEddie أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What happens when you combine Cup Noodles with Smores? Click to find out!
505 حلقات
Manage episode 427895803 series 2812657
المحتوى المقدم من NinjaEddie. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NinjaEddie أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What happens when you combine Cup Noodles with Smores? Click to find out!
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Living La Vida In Japan
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Have you seen the new episodes of Cobra Kai? Click to hear what are my thoughts. Living La Vida In Japan #miyagi #miyagido #cobrakai #danielsan #johnny #chozen #sekaitaikai
Have you heard of the 110 cars that were stolen in Japan? Click to hear the story! Living La Vida In Japan #podcast #cars #vans #gonein60seconds
When was the last time you played basketball? Click to hear my experience in a basketball league in Japan. Living La Vida in Japan #basketball #japan #nba #jba #sports
What was the story behind Miyagi's box? Click to hear my theory. Living La Vida In Japan #cobrakai #karatekid #karate # SekaiTaikai
Why was Miguel crying in the Cobra Kai trailer? Click to hear my theory! https://www.facebook.com/LivingLaVidaInJapan/
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Living La Vida In Japan
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Who do you got in the World Series?
What happens when you combine Cup Noodles with Smores? Click to find out! https://www.facebook.com/livinglavidainjapan
After being on hiatus I am back to update you on what is going on and talk about the new Yen bill and 711 Pizza Delivery. Click here to hear more! Living La Vida In Japan
Have you ever been to Tokyo? Click to hear my experience! Living La Vida In Japan
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Living La Vida In Japan
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I finally went to Koshien. Click to hear my experience. Living La Vida In Japan
Do you like challenges? Click to hear my new challenge in Japan! Living La Vida In Japan
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Living La Vida In Japan
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When was the last time you went to the Circus? Click to hear about my experience in Japan! Living La Vida In Japan
Have you heard of the T Rex Club? Click to hear more! Living La Vida In Japan
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Living La Vida In Japan
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How much alcohol is it ok to consume a day? Click to hear what the Japan Ministry advises. Living La Vida In Japan
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Living La Vida In Japan
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What do you get when you mix the NFL with One Piece? Click to hear more! Living La Vida In Japan
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.