The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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المحتوى المقدم من Liquid Barcodes. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liquid Barcodes أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـLiquid Barcodes Loyalty Podcast
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The Influence Factor by The Influencer Marketing Factory
1
The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
37k
122
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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T
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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S
Social Media Marketing Podcast
1
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
1k675
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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المدونة الصوتية تستحق الاستماع
برعاية
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>
How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/
#55: Going Crazy for Krispy Kreme
Manage episode 318663363 series 3234937
المحتوى المقدم من Liquid Barcodes. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liquid Barcodes أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world".
We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.
Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their "MySweet Rewards" program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.
Show Notes:
63 حلقات
مشاركة
Manage episode 318663363 series 3234937
المحتوى المقدم من Liquid Barcodes. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liquid Barcodes أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world".
We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.
Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their "MySweet Rewards" program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.
Show Notes:
63 حلقات
كل الحلقات
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Liquid Barcodes Loyalty Podcast
Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. It's " YourPret Barista " programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee. Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty". Show Notes: 1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes 2) Pret a Manger UK 3) Live Loyalty video for coffee store owners interested in subscriptions…
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Liquid Barcodes Loyalty Podcast
This audio article introduces the exciting loyalty programme for sushi lovers in Norway. Sabrura Sushi has created a community of loyal customers it calls "goldfish". Its programme includes an app to support eCommerce orders and allow the brand to connect with members digitally through an automated communications cycle. In more recent times, their loyalty app has also allowed them to capture “track and trace” details for customers, required for Norwegian restaurants amidst the Covid pandemic. Listen to this article to hear all about the loyalty benefits available for Sabrura Sushi lovers in Norway. Show Notes: 1) Super Sabrura Sushi - Live Loyalty article on Liquid Barcodes 2) Sabrura Sushi…
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Liquid Barcodes Loyalty Podcast
MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries. It's also the region’s largest coffee retailer and is laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme launched in Croatia in 2020. Listen to learn how this programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value. Show Notes 1) Croatia’s New Concept - Live Loyalty Article 2) INA Loyalty Programme - Croatia…
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Liquid Barcodes Loyalty Podcast
1 #61: Cheesy or Charming? Coalition Loyalty Concept in Hong Kong 7:37
7:37 
التشغيل لاحقا 
التشغيل لاحقا 
قوائم 
إعجاب 
احب7:37
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبYuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. This audio article describes how the programme works and why it's proving so popular, ranging from its extraordinary range of stores through to the cheesy yet charming TV campaign which has delighted consumers. Yuu Rewards is a truly digital loyalty programme, awarding points in real time to exceed expectations of digitally-savvy Chinese consumers. Enjoy this episode of our live loyalty podcast to learn more about the latest loyalty programme launched in Asia. Show Notes: 1) Cheesy or Charming? Loyalty article on Yuu Rewards Hong Kong 2) Yuu Rewards…
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Liquid Barcodes Loyalty Podcast
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty. Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement. Show Notes: 1) Live Loyalty article - Empowering Generosity…
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Liquid Barcodes Loyalty Podcast
Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed. It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands. This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand. Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry. Show Notes: 1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme…
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Liquid Barcodes Loyalty Podcast
As one of the most exciting concepts emerging in convenience retail, subscription programs offer retailers the potential to drive even greater loyalty with consumers. Racetrac Rewards is one of the first gas stations to launch this business/loyalty model for its fuel business - an exciting and clever strategy that offers customers a clear value proposition, as well as driving compelling benefits for the business. Listen to this live loyalty article to learn all about Racetrac's VIP loyalty program where customers "subscribe and save on fuel." Show Notes: 1) Subscribe and Save on Fuel - article on subscription loyalty in fuel retail…
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Liquid Barcodes Loyalty Podcast
1 #57: Circle K Car Wash Subscription Concept Proves Commercially Compelling 13:21
13:21 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب13:21
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبCircle K is one of the world's most respected retail brands, operating gas stations, convenience stores and also the world's largest car wash network with over 2,750 locations across Europe and North America. This podcast discusses Circle K's latest innovation in their car wash category and showcases the power of their car wash subscription program to drive both margin and volume. The case study highlights the strategic insights that led to Circle K becoming one of the first car wash operators to adopt the subscription model in multiple markets, including products for individual consumers, corporate customers and families. Liquid Barcodes is proud to be supporting this exciting innovation in the car wash business, so listen to this episode of our Live Loyalty podcast to understand the challenges & insights from this case study that explains the power of subscription programs to create "extreme loyalty". Show Notes: 1) Loyalty article - Circle K Car Wash Subscription Concept Proves Commercially Compelling 2) Lars Hecht - Global Lead, Car Wash Category Director at Circle K…
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Liquid Barcodes Loyalty Podcast
This live loyalty article discusses an innovative concept for many convenience retailers - the opportunity to sell in bulk to corporate customers. It showcases how the leading Swedish retailer Pressbyrån recognised the potential of our digital coupon shop to sell products as "everyday rewards" to bulk buyers such as loyalty programme managers and HR Managers. This concept offers a radically new and untapped commercial opportunity that also drives brand awareness and footfall from an entirely new audience. Listen to this episode to learn how your convenience brand can surprise and delight customers at scale. Show Notes: 1) Surprise & Delight at Scale - Loyalty Article 2) Liquid Barcodes Coupon Shop…
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Liquid Barcodes Loyalty Podcast
In this week's episode of the Liquid Barcodes Live Loyalty podcast , we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world". We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide. Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their " MySweet Rewards " program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts. Show Notes: 1) Krispy Kreme Loyalty Article…
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Liquid Barcodes Loyalty Podcast
As the world's most valuable brand, Amazon is the giant of online retail, particularly in sectors such as books and electronics. It's less well known for its "subscribe and save" proposition which is a grocery delivery service that has flourished in 2020 largely due to changing consumer behaviour during the global pandemic. With hundreds of thousands of everyday household products to choose from, Amazon's Subscribe and Save solution has in fact suffered from mixed reviews, with its pricing algorithm causing fluctuating prices that can prove frustrating for grocery customers. Listen to this episode of the Live Loyalty Liquid Barcodes podcast to hear our thoughts on both the appealing and less appealing elements of Amazon's grocery subscription strategy, including an interesting focus on products for parents. We also share some key success principles that are needed to delight online grocery subscribers and avoid high churn rates. Show Notes: 1) Liquid Barcodes Live Loyalty Article - Subscribe and Save 2) Principles of Subscription - article on subscription-based loyalty principles.…
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Liquid Barcodes Loyalty Podcast
Voted the world's happiest country, Finland is a Nordic country famed for its beauty, architecture and an exceptional education system. As the convenience retail market leader in Finland, R-kioski boasts over 500 convenience stores and has recently celebrated another milestone with over 150,000 members now signed up to its digital loyalty programme. Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear about the growth and evolution of R-kioski's journey from cardboard stamp cards to digital dominance with their app called R-kantis and the great results being achieved as a result of its clear vision of speed and simplicity to connect with and reward its customers. Show Notes: 1) Liquid Barcodes Live Loyalty Article: Flourishing in Finland…
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Liquid Barcodes Loyalty Podcast
Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers. Its concept has proven hugely popular with customers, and Lidl is now the cheapest supermarket chain in the UK and boasts over 11,000 stores in 32 countries. Having recently launched its "Lidl Plus" loyalty programme in the UK, Germany and Ireland, it is now leveraging the power of instant gratification, gamification and personalised coupons to drive its growth and popularity. Boasting simplicity and speed to join, Lidl Plus looks like another great concept that's set for success. Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear all about Lidl Plus and it's strategies for simplicity and success. Show Notes: 1) Loyalty Article on Liquid Barcodes: Lidl Launches Loyalty…
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Liquid Barcodes Loyalty Podcast
This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime. Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders. With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers. Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business. Show Notes: 1) Plus or Prime…
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Liquid Barcodes Loyalty Podcast
This live loyalty article discusses the devastating financial revelations from Luckin' Coffee - the high profile Chinese coffee company that was once valued at over a billion dollars, but was in fact defrauding investors. The firm had overstated its revenues to the tune of over £300 million. Boasting over 4,500 stores and serving over 9 million monthly visitors in China by January 2020, Luckin' Coffee's two-year meteoric rise was the result of aggressive marketing tactics. This audio article reviews some of the ideas that earned the firm the title of one of the world's top 50 most innovative companies before the accounting fraud was uncovered. We discuss its data-led approach and some concepts that would undoubtedly have continued to delight Chinese consumers and challenge the dominance of Starbucks in its key international market. Show Notes: 1) Loyalty Article - Unlucky for Investors…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.
Daily Deals
مشابه لـLiquid Barcodes Loyalty Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
T
The Influence Factor by The Influencer Marketing Factory
1
The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
37k122
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
T
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
S
Social Media Marketing Podcast
1
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
1k675
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
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