#32: Shell’s Loyalty Purpose – “To Understand”

Liquid Barcodes Loyalty Podcast

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تمت الإضافة منذ قبل three أعوام

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The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 7 أيام18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ 5 أعوام 9:48

MP3•منزل الحلقة

The Shell Driver's Club was an iconic UK loyalty programme with over 1.5 million members being rewarded for their fuel purchases, however in 2019, it was closed down and replaced by an exciting NEW strategy and a target to achieve double the membership to 3 million members.

This new loyalty sub-brand is called "Shell Go+" and it offers an entirely new approach focused on driving purchases from Shell's full range of products and services in store, rather than simply fuel.

This episode of Liquid Barcodes Live Loyalty podcast discuss the new value proposition Shell UK has chosen in this massive market to entirely replace its previous points structure and discusses the benefits and reasons for it, as well as some of the trade-offs that inevitably result.

Go+ is expected to be rolled out as the new digital loyalty programme globally to enable Shell connect and learn about its customers preferences so this is a great episode to listen and learn all about the latest loyalty strategy from Shell UK.

Show Notes:

1) Shell UK's Digital Loyalty Programme

63 حلقات

#Business #Marketing #Paula Thomas

#32: Shell’s Loyalty Purpose – “To Understand”

Liquid Barcodes Loyalty Podcast

published منذ 5 أعوام

MP3•منزل الحلقة

Show Notes:

1) Shell UK's Digital Loyalty Programme

63 حلقات

#Business #Marketing #Paula Thomas

كل الحلقات

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#64: Pret Bets on Subscriptions 5:44

منذ 4 years5:44

5:44

Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. It's " YourPret Barista " programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee. Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty". Show Notes: 1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes 2) Pret a Manger UK 3) Live Loyalty video for coffee store owners interested in subscriptions…

1
#63: Super Sabrura Sushi 7:14

منذ 4 years7:14

7:14

This audio article introduces the exciting loyalty programme for sushi lovers in Norway. Sabrura Sushi has created a community of loyal customers it calls "goldfish". Its programme includes an app to support eCommerce orders and allow the brand to connect with members digitally through an automated communications cycle. In more recent times, their loyalty app has also allowed them to capture “track and trace” details for customers, required for Norwegian restaurants amidst the Covid pandemic. Listen to this article to hear all about the loyalty benefits available for Sabrura Sushi lovers in Norway. Show Notes: 1) Super Sabrura Sushi - Live Loyalty article on Liquid Barcodes 2) Sabrura Sushi…

1
#62: Croatia’s New Concept 7:47

منذ 4 years7:47

7:47

MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries. It's also the region’s largest coffee retailer and is laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme launched in Croatia in 2020. Listen to learn how this programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value. Show Notes 1) Croatia’s New Concept - Live Loyalty Article 2) INA Loyalty Programme - Croatia…

1
#61: Cheesy or Charming? Coalition Loyalty Concept in Hong Kong 7:37

منذ 4 years7:37

7:37

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. This audio article describes how the programme works and why it's proving so popular, ranging from its extraordinary range of stores through to the cheesy yet charming TV campaign which has delighted consumers. Yuu Rewards is a truly digital loyalty programme, awarding points in real time to exceed expectations of digitally-savvy Chinese consumers. Enjoy this episode of our live loyalty podcast to learn more about the latest loyalty programme launched in Asia. Show Notes: 1) Cheesy or Charming? Loyalty article on Yuu Rewards Hong Kong 2) Yuu Rewards…

1
#60: Empowering Generosity 6:09

منذ 4 years6:09

6:09

Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty. Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement. Show Notes: 1) Live Loyalty article - Empowering Generosity…

1
#59: Simply Nothing Like Nespresso 8:35

منذ 4 years8:35

8:35

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed. It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands. This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand. Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry. Show Notes: 1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme…

1
#58: Subscribe and Save on Fuel 6:29

منذ 4 years6:29

6:29

As one of the most exciting concepts emerging in convenience retail, subscription programs offer retailers the potential to drive even greater loyalty with consumers. Racetrac Rewards is one of the first gas stations to launch this business/loyalty model for its fuel business - an exciting and clever strategy that offers customers a clear value proposition, as well as driving compelling benefits for the business. Listen to this live loyalty article to learn all about Racetrac's VIP loyalty program where customers "subscribe and save on fuel." Show Notes: 1) Subscribe and Save on Fuel - article on subscription loyalty in fuel retail…

1
#57: Circle K Car Wash Subscription Concept Proves Commercially Compelling 13:21

منذ 4 years13:21

13:21

Circle K is one of the world's most respected retail brands, operating gas stations, convenience stores and also the world's largest car wash network with over 2,750 locations across Europe and North America. This podcast discusses Circle K's latest innovation in their car wash category and showcases the power of their car wash subscription program to drive both margin and volume. The case study highlights the strategic insights that led to Circle K becoming one of the first car wash operators to adopt the subscription model in multiple markets, including products for individual consumers, corporate customers and families. Liquid Barcodes is proud to be supporting this exciting innovation in the car wash business, so listen to this episode of our Live Loyalty podcast to understand the challenges & insights from this case study that explains the power of subscription programs to create "extreme loyalty". Show Notes: 1) Loyalty article - Circle K Car Wash Subscription Concept Proves Commercially Compelling 2) Lars Hecht - Global Lead, Car Wash Category Director at Circle K…

1
#56: Surprise and Delight at Scale 8:59

منذ 4 years8:59

8:59

This live loyalty article discusses an innovative concept for many convenience retailers - the opportunity to sell in bulk to corporate customers. It showcases how the leading Swedish retailer Pressbyrån recognised the potential of our digital coupon shop to sell products as "everyday rewards" to bulk buyers such as loyalty programme managers and HR Managers. This concept offers a radically new and untapped commercial opportunity that also drives brand awareness and footfall from an entirely new audience. Listen to this episode to learn how your convenience brand can surprise and delight customers at scale. Show Notes: 1) Surprise & Delight at Scale - Loyalty Article 2) Liquid Barcodes Coupon Shop…

1
#55: Going Crazy for Krispy Kreme 7:56

منذ 4 years7:56

7:56

In this week's episode of the Liquid Barcodes Live Loyalty podcast , we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world". We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide. Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their " MySweet Rewards " program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts. Show Notes: 1) Krispy Kreme Loyalty Article…

1
#54: Subscribe and Save 7:33

منذ 4 years7:33

7:33

As the world's most valuable brand, Amazon is the giant of online retail, particularly in sectors such as books and electronics. It's less well known for its "subscribe and save" proposition which is a grocery delivery service that has flourished in 2020 largely due to changing consumer behaviour during the global pandemic. With hundreds of thousands of everyday household products to choose from, Amazon's Subscribe and Save solution has in fact suffered from mixed reviews, with its pricing algorithm causing fluctuating prices that can prove frustrating for grocery customers. Listen to this episode of the Live Loyalty Liquid Barcodes podcast to hear our thoughts on both the appealing and less appealing elements of Amazon's grocery subscription strategy, including an interesting focus on products for parents. We also share some key success principles that are needed to delight online grocery subscribers and avoid high churn rates. Show Notes: 1) Liquid Barcodes Live Loyalty Article - Subscribe and Save 2) Principles of Subscription - article on subscription-based loyalty principles.…

1
#53: Flourishing in Finland 6:14

منذ 4 years6:14

6:14

Voted the world's happiest country, Finland is a Nordic country famed for its beauty, architecture and an exceptional education system. As the convenience retail market leader in Finland, R-kioski boasts over 500 convenience stores and has recently celebrated another milestone with over 150,000 members now signed up to its digital loyalty programme. Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear about the growth and evolution of R-kioski's journey from cardboard stamp cards to digital dominance with their app called R-kantis and the great results being achieved as a result of its clear vision of speed and simplicity to connect with and reward its customers. Show Notes: 1) Liquid Barcodes Live Loyalty Article: Flourishing in Finland…

1
#52: Lidl Launches Loyalty 6:04

منذ 4 years6:04

6:04

Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers. Its concept has proven hugely popular with customers, and Lidl is now the cheapest supermarket chain in the UK and boasts over 11,000 stores in 32 countries. Having recently launched its "Lidl Plus" loyalty programme in the UK, Germany and Ireland, it is now leveraging the power of instant gratification, gamification and personalised coupons to drive its growth and popularity. Boasting simplicity and speed to join, Lidl Plus looks like another great concept that's set for success. Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear all about Lidl Plus and it's strategies for simplicity and success. Show Notes: 1) Loyalty Article on Liquid Barcodes: Lidl Launches Loyalty…

1
#51: Plus or Prime? 7:42

منذ 4 years7:42

7:42

This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime. Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders. With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers. Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business. Show Notes: 1) Plus or Prime…

1
#49: Unlucky for Investors 8:52

منذ 4 years8:52

8:52

This live loyalty article discusses the devastating financial revelations from Luckin' Coffee - the high profile Chinese coffee company that was once valued at over a billion dollars, but was in fact defrauding investors. The firm had overstated its revenues to the tune of over £300 million. Boasting over 4,500 stores and serving over 9 million monthly visitors in China by January 2020, Luckin' Coffee's two-year meteoric rise was the result of aggressive marketing tactics. This audio article reviews some of the ideas that earned the firm the title of one of the world's top 50 most innovative companies before the accounting fraud was uncovered. We discuss its data-led approach and some concepts that would undoubtedly have continued to delight Chinese consumers and challenge the dominance of Starbucks in its key international market. Show Notes: 1) Loyalty Article - Unlucky for Investors…

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Liquid Barcodes Loyalty Podcast « » #32: Shell’s Loyalty Purpose – “To Understand”

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