Are Your LinkedIn Posts Reaching the Right People to Grow Your Business?

LinkedIn Simplified and Business Guests Expert Tips

Host: Rosemary O’Shaughnessy
📌 Digital Content Strategist | digitalcontentmanager.ie
📌 Certified LinkedIn Marketing Insider

LinkedIn’s algorithm has evolved, virality isn’t the goal anymore. In this episode, Rosemary breaks down the platform’s 2023 shifts and how to adapt your content strategy to get seen, engage your audience, and grow your business.

LinkedIn’s 2023 Algorithm Changes:

• 42% increase in shared content (2021–2023)

• 27% rise in content views → more competition

• 80% reduction in user complaints after prioritizing relevant, high-quality posts

🔹 How to Write Posts That Get Noticed:

Speak directly to your audience – Are you addressing their needs?
Showcase expertise – Share insights, not just promotions.
Spark meaningful conversations – Do your posts invite valuable comments?
Offer unique perspectives – Stand out with opinions and actionable advice.

LinkedIn’s Priority:

The platform now rewards trusted content that builds professional communities.

Who This Is For:

✔ Small business owners
✔ Service providers & coaches
✔ Professionals with dyslexia (Rosemary specializes in accessible content!)

Need help optimizing your LinkedIn strategy?

📩 Contact Rosemary: digitalcontentmanager.ie

Rosemary O’Shaughnessy :

LinkedIn Certified Insider, LinkedIn Trainer, Workshop Host, International Trainer, Podcast Host

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | 🎤 ⁠⁠⁠⁠⁠Podcast/Contact⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Workshops⁠⁠

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