Building a Brand

Like, Bite & Share

Joe Isidori is the mastermind behind Black Tap Craft Burgers & Beer, a wildly popular burger and beer joint in New York City. The Michelin Star chef, who just opened his second Black Tap location in the Meatpacking District, joins the Like, Bite & Share Podcast to share his knowledge and best practices for building a rabid following on social media, creating an engaging restaurant atmosphere, and successfully expanding a business. This episode contains explicit language.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

Show Notes

Articles mentioned in this episode:

• The 12 Best Burgers in NYC
• Should Burger & Barrel Be Looking Over Its Shoulder at Black Tap?
• Joe Isidori Brings His Craft Burgers To The Dish
• First Look: Black Tap Brings Modern Burgers & Shakes to SoHo
• Burger Bash 2015 Winners: BBD’s and Black Tap Craft Burgers & Beer

Key Takeaways:

• If you aren’t proficient in social media yourself, it’s a good idea to bring on someone that is.
• Give your PR company goals. Good communication with them will lead to good business. Commit to your PR company. Give them time to do their job, and keep them on to help you in the long term. If you’re honest about how long term your commitment to them will be, you can probably negotiate a better price.
• Utilize social media. Instagram can bring in tourist business.
• Per food sourcing: you have to be a business man before you’re a chef. Food cost and labor cost have to be prioritized so you can be successful. It is also of primary importance to be consistent.
• Do festivals if you get invited to them. Be yourself, be as simple as possible, and try to represent your restaurant as best you can. Any exposure is good exposure if you’re representing yourself well, so try to have fun.

Learn more about Joe and Black Tap

• Website
• Twitter
• Facebook
• Instagram