Disrupting the $1T gift card industry with Brandon Kleinman from Birthday App

Lifeselfmastery's podcast I Startups I Venture Capital

In this podcast episode, Brandon Kleinman, the founder of Birthday App, a fintech platform that consolidates birthdays and provides reminders and gift options discusses the app's success and future expansion plans. He shares insights on startup success, emphasizing the importance of speed, endurance, and adaptability. He also advises on co-founder relationships, fundraising, and identifying target audiences. The episode concludes with an update on Birthday App's development, including the relaunch of their gift store, the potential introduction of a "magic button" feature for partner app integration, and much more!

Timestamps

Brandon's Journey in the Startup World [00:00:17]

Scaling Two Different Startups [00:02:00]

The Concept Behind Birthday App [00:05:10]

The gift store relaunch [00:09:33]

Not relying on Facebook [00:11:08]

Revenue model and advertising component [00:14:22]

Finding the Core Target Audience [00:19:32]

Understanding Why Things Work [00:20:58]

Defining Success and Keeping Score [00:27:05]

The Unreasonable Drive to Build [00:29:03]

Outcomes for Companies in 2023 [00:30:26]

Selecting a Co-founder [00:33:53]

The importance of understanding individual investors [00:39:22]

Creating emotional excitement during fundraising [00:41:56]

The value of in-person meetings [00:47:19]

Building the gift store and seeking partner brands [00:48:44]

The magic button and potential partnership with other apps [00:49:39]

Brandon’s Links

Birthday App – https://birthday.app/

LinkedIn – https://www.linkedin.com/in/brandonkleinman/

Twitter – https://twitter.com/bksenior

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com