Building 10x Better Products and Scaling Growth with Asya Kuznetsova

Lifeselfmastery's podcast I Startups I Venture Capital

المحتوى المقدم من Rohit Malhotra. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rohit Malhotra أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

2M ago 43:22

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I am thrilled to have Asya Kuznetsova, a product and growth expert who has led the product growth unit at Wise, a global FinTech company that processes more than £8B worth of international transactions for over 16M people and businesses.

In this episode, Asya Kuznetsova, a product and growth expert with experience at Wise and Yandex discusses building products that are ten times better than competitors, optimizing growth through referrals, and the differences between B2C and B2B scaling. She also highlights data-driven decision-making long-term growth strategies, and much more!

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Learn

* What are the most effective metrics to measure the success of organic growth initiatives?

* How to structure and optimize referral programs to maximize their impact on user acquisition?

* What are the biggest mistakes founders make when scaling into an enterprise?

* What is your favourite business book? – Cold start problem

* What is your favourite online tool? –Figma

* If you could go back to when you started working, what is the one thing you would have focused on? – Build 10x better product

Timestamps

06:30 - Yandex Lessons

08:45 - 10x Approach

11:30 - Fail Fast, Learn Fast

13:45 - B2C vs B2B

15:00 - Customer-Centric Approach

17:10 - Metrics for Growth

19:00 - Word of Mouth Growth

22:30 - Referral Programs

25:10 - Customer Delight

27:00 - Product-Led Growth

30:00 - Localization

33:00 - Managing Scale and Quality

35:10 - Data-Driven Growth

39:45 - Enterprise Scaling

42:30 - Building for Enterprises

Asya’s Links

LDN– https://www.linkedin.com/in/asya-kuznetsova/

Website – wise.com

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

5-day email course: www.enterprisesalesexpertise.com

Newsletter:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com

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