Artwork

المحتوى المقدم من Thought Leadership Leverage, Peter Winick, and Bill Sherman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Thought Leadership Leverage, Peter Winick, and Bill Sherman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

Unlocking the ROI for Non-Fiction Authors | 591

54:37
 
مشاركة
 

Manage episode 436732696 series 2116182
المحتوى المقدم من Thought Leadership Leverage, Peter Winick, and Bill Sherman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Thought Leadership Leverage, Peter Winick, and Bill Sherman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group.

They discuss the findings of their recent research into the Return on Investment of publishing a business book.

In today's presentation we will have a first look at the data that was gathered from hundreds of authors about their experiences getting published, the expenses incurred, and the results the book had on their business. These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. Before the research could even begin we had to ask the questions "What is ROI? How can you measure it? How much does an author spend? What is the effect of different publishing models? And what type of returns do authors see? In answering these questions we explore what the data tells us about the three different publishing models (Traditional, Hybrid, and Self Publishing), the role RP and Ghostwriters can play in the success of each. We also investigate the hard and soft costs involved in writing a book and what the returns could look like. While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To get a copy of the paper when it's released e-mail info@authorroi.com

  continue reading

602 حلقات

Artwork
iconمشاركة
 
Manage episode 436732696 series 2116182
المحتوى المقدم من Thought Leadership Leverage, Peter Winick, and Bill Sherman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Thought Leadership Leverage, Peter Winick, and Bill Sherman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group.

They discuss the findings of their recent research into the Return on Investment of publishing a business book.

In today's presentation we will have a first look at the data that was gathered from hundreds of authors about their experiences getting published, the expenses incurred, and the results the book had on their business. These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. Before the research could even begin we had to ask the questions "What is ROI? How can you measure it? How much does an author spend? What is the effect of different publishing models? And what type of returns do authors see? In answering these questions we explore what the data tells us about the three different publishing models (Traditional, Hybrid, and Self Publishing), the role RP and Ghostwriters can play in the success of each. We also investigate the hard and soft costs involved in writing a book and what the returns could look like. While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To get a copy of the paper when it's released e-mail info@authorroi.com

  continue reading

602 حلقات

Alle episoder

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع