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Content vs. Outreach Link Building with Victoria Wildhorn
Manage episode 348737632 series 3405200
المحتوى المقدم من Aaron Anderson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Aaron Anderson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, Victoria Wildhorn walks us through her experience as a Content Marketing Strategist both in an agency and now approaching link building in her in-house role.
We dive into the pros and cons of creating content purely for outreach purposes vs. focusing entirely on creating high-quality and relevant content. Can a good content strategy bring links naturally?
Connect with Victoria: https://www.linkedin.com/in/victoriawildhorn/
فصول
1. Introduction (00:00:00)
2. Victoria's Background (00:01:04)
3. Agency vs. In-House Link Building (00:03:31)
4. Managing the Downside of Short-term Pitches (00:09:18)
5. Content Approaches that Get Natural Links (00:14:43)
6. Why and How to Focus on Content (00:17:51)
7. The Struggles of Working with Commercial Pages (00:22:29)
8. Ranking in a Competitive Space (00:24:00)
37 حلقات
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