المحتوى المقدم من Innovative Leadership Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Innovative Leadership Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Innovative Leadership Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Innovative Leadership Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Look at today’s biggest news story, and there’s a leadership lesson behind the headline. That’s what hosts Greg Moran and Maureen Metcalf see. Every Monday, they dig deep to uncover the leadership perspective in a top story from the last week. Discover how the news affects your leadership so you, too, will always be on the leading edge!
المحتوى المقدم من Innovative Leadership Institute. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Innovative Leadership Institute أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Look at today’s biggest news story, and there’s a leadership lesson behind the headline. That’s what hosts Greg Moran and Maureen Metcalf see. Every Monday, they dig deep to uncover the leadership perspective in a top story from the last week. Discover how the news affects your leadership so you, too, will always be on the leading edge!
Hybrid work – the flexibility to work from both home and office – has become a determining factor in job candidates’ decisions on accepting your offer…right up there with salary, vacation time, and other benefits. So, Greg Moran says, leaders must be definitive about their policies on WFH vs RTO!
Boeing's latest problem -- a door popping off a 737 in flight -- has its roots in practices started before the current CEO took office. So who's to blame? As with all good leaders, the CEO is taking full responsibility instead of casting blame. When you're in charge, the onus for solving problems is on you, no matter where their roots are. It's nothing new -- remember Harry Truman's desk sign of "The Buck Stops Here"? -- but today's leaders can sure use a refresher!…
Last week's news from Davos contained an example of leadership vision that didn't get much mainstream coverage: Argentinian president Javier Milei's speech. Though his economic views are still in debate, Greg Moran found Milei's dedication to his vision a strong leadership lesson: do you believe in your company's vision strongly enough to share it far and wide, no matter how controversial? If not...…
Lloyd Austin made the big leadership news story last week. And it gives us a leadership lesson that's very nonpartisan: leaders MUST communicate! When the Secretary of Defense's staff doesn't communicate his absence to the Commander in Chief, it's a huge risk to the nation. Similarly, as Greg Moran points out, not communicating with your team puts your department or organization at risk.…
Last week's culmination of pressure on former Harvard University president Claudine Gay to resign presented a major leadership lesson for the rest of us: accountability is yours, whether you created it or not. Greg Moran admits it's not fair, but it IS part of the burden you bear when you work at the top. (And part of why it's lonely up there...) Want a completely different perspective on leadership accountability? Check out our podcast on conscious leadership with Raj Sisodia and Sudhanshu Palsule at https://www.podbean.com/ew/pb-f4fup-137bdce !…
CEO Niraj Shah's end-of-year e-mail last week to Wayfair staff generated all kinds of publicity -- but not the kind Wayfair wants. Shah may have had some good points, but they were lost in the form, timing, and target of his note. Greg Moran has pointers for other CEOs so they don't make the same mistakes...and, instead, engender followership on their teams. To learn about great ways to communicate effectively, check out our full-length interview with filmmaker Chris Nolan; that podcast is available at https://www.podbean.com/ew/pb-ngdbb-135f093 .…
Colorado says no; Michigan says yes. States are already deciding whether Donald Trump can be on their ballots. But yea or nay, Greg Moran wonders if they’re deciding too quickly. What’s the leadership lesson here? For one thing, when you’re making decisions or policies on an unprecedented situation, take the time to make that decision carefully, looking ahead to future implications. It’s similar to last week’s lesson from the three university presidents in Congress and their free speech policies. To learn more about how judges reason through their decisions, check out our sister podcast with a former Supreme Court justice of Canada at https://bit.ly/JudicialLeadership .…
When three university presidents danced around the limits of their free-speech policies last week, some glaring leadership lessons jumped out at Greg Moran. For one thing, think through the policies you create to make sure they won’t have unintended consequences down the road. It’s the old carpenter’s adage of “measure twice, cut once” applied to policy-making!…
Tech start-up darlings seem to be in a plague: every week, another firm that had dazzled investors goes belly-up...or in lifeless survival mode. The common problem amongst them? Greg Moran points out they had poor business plans or products that just couldn't handle today's economic headwinds. Greg shares lessons to learn so YOUR firm keeps the unicorn magic!…
One universal maxim for leadership: your team is watching you. As a leader, your followers emulate your behavior, not your words -- so your ethics and morality matter. In that light, Greg Moran comments on lessons to learn from the ouster of Representative George Santos from Congress last week.
In this week's episode, Greg Moran highlights missed opportunities due to the drama with Sam Altman and OpenAI last week, and what leadership lessons can be gained from the situation.
"When you leave a vacuum, you get a vacuum." In this week's episode, Greg Moran highlights the importance of setting clear cultural and ethical expectations within organizations, specifically identifying the leadership lesson of proactive culture shaping and its impact on workplace harmony.
There are a lot of lessons for leaders in the results of last week's elections. Chief among them: don't be out of touch with your constituency! Whether you're a politician or a CEO, Greg Moran observes that success means meeting your constituency where they are.
Another big tech "start-up" crumbled last week, and Greg Moran puts the failure here -- and on so many other tech shuttering tech firms -- squarely on the leadership. Whether it's the rockstar CEOs who walk away with millions while putting their employees on the unemployment line, or the start-up boards who don't hold them accountable, bad leadership is, sadly, all the rage in tech.…
The tactic of delegitimizing your competition is a sign of weak leadership: it leads to polarization, pausing any path to progress. As Greg Moran explains, from governments to corporate boards, chaos and regression are common results.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.