Scaling True Classic to $150M+ In Revenue

LEADING BRANDS — Wavebreak Podcast

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links Mentioned

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.