The State of Podcasting: Insights from Industry Veteran Rob Greenlee (MDE573)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Rob Greenlee

Rob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences.

If you've got comments or questions you'd like to see answered, send your email or audio file to [e-mail]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

00:00:05 Welcome

00:01:35: Introduction of Rob Greenlee

00:05:39: Rob Greenlee's Background and Early Career

05:18: Transition from Radio to Podcasting

06:30: Learning and Unlearning from Radio to Podcasting

08:50: Challenges of Producing Radio Shows

10:63: Differences Between Radio and Podcasting

12:54: Trust and Reality in Radio vs. Podcasting

15:08: Commercial Influences on Podcasting

18:07: Current State of Podcasting

20:24: Global Differences in Podcasting

21:38: Distribution and Data in Podcasting

24:11: Chinese Podcast Market

26:43: Ecosystem Around Podcasting

29:31: Big Tech Companies in Podcasting

31:59: Spotify vs. Apple in Podcasting

33:42: Monetization and Premium Content in Podcasting

35:09: Importance of Voice in Podcasting

37:39: Transition to Video in Podcasting

42:30: YouTube's Role in Podcasting

43:45: Rob's Approach to Speaking to an Audience

48:15: Role of AI in Podcasting

51:66: Free Speech and Content Moderation in Podcasting

54:29: Podcasting for Brand Marketers

58:22: Rob's Show "Trust Factor"

1:07:30: Where to Find Rob Greenlee's Content

1:10:53: Conclusion and Thank You