Backstage at 4se New York; Cowboys, storytellers, Gen Z athletes and other tales from a sports entertainment business blockbuster.

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan take stock of a big week of sports, entertainment and business at 4se New York.

As the green room is dismantled around them in Chelsea, they reflect on some of the big themes of the event: storytelling in all its forms, the rise Cowboy culture, and the budding relationship between sports organisations and the music industry.

US Ski & Snowboard CEO Sophie Goldschmidt also stops by to discuss one of the big stories elsewhere this week - the Saudi Public Investment Fund’s new deal with the Women’s Tennis Association - and share her thoughts on the impressive group of Gen Z athletes, snowboarders Red Gerrard and Hailey Langland and NASCAR driver Rajah Caruth, she shared the stage with at 4se.