))
#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
Manage episode 356693934 series 3317483
المحتوى المقدم من Arthur Nobel from Knight Capital. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Arthur Nobel from Knight Capital أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.
Listen out for:
- Importance of balancing vision and execution.
- When should companies start with category creation?
- How to compete against category creators.
- Elements of category creation.
- Challenges of category creation.
- Whether category creation is the right strategy for businesses.
Like the episode? Subscribe and don't miss out on the next one!
58 حلقات
مشاركة
