From Burnout to Breakthrough: Building Sustainable Leadership through Purpose and Mindset – a conversation with Rachel Letham, Head of Brand and Communications, The Marketing Society, Vision Board Coach and Positive Mindset Coach

Leaders in Conversation with Anni Townend

ABOUT THIS EPISODE

I had the joy of meeting Rachel through The Marketing Society, and over the years of getting to know her through her love of the Walk and Talk, her excellent marketing and most recently through the Marketing Leaders Programme.

In our conversation Rachel offers valuable insights into:

• How to recognise and prevent organisational burnout;
• The business case for a positive mindset at work;
• The strategic power of content as a business driver when it serves brand objectives and real human needs;
• And finally building brand reputation through stakeholder engagement.

Rachel’s Three Key Encouragements to Leaders:

1. Align Your Strategic Vision with Personal Purpose.
2. Build Excellence Through Audience-Led Thinking.
3. Embrace the Power of Integrated Leadership.

About Rachel

Rachel Letham is Head of Brand and Communications at The Marketing Society, where she leads strategic brand development and integrated communications for the global membership organisation. As a key member of the Leadership Team, she has established the function as a centre of excellence, implementing bold, audience-led strategies that drive measurable improvements in brand visibility and stakeholder engagement.

With over 13 years of experience in strategic communications and brand development, Rachel combines commercial expertise with creative vision to transform organisations through innovative content strategies.

At The Marketing Society, she oversees the development of impactful communications and content, ensuring consistent messaging while pioneering new approaches to enhance brand reputation and member engagement.

Alongside her corporate role, Rachel is a certified positive mindset coach, working with global organisations including Google, Target, and Kargo. This unique combination allows her to bring fresh perspectives to brand challenges, helping both individuals and organisations align their strategic goals with purposeful vision-setting. Her approach was shaped by her own experience of near-burnout in the fresh produce industry, leading her to develop sustainable approaches to professional growth and team development.

As a leader, Rachel is known for building and inspiring high-performing teams, fostering cultures of innovation and strategic thinking. She maintains a strong focus on data-driven decision-making and measurable outcomes, while ensuring that brand and content strategies deliver genuine business impact. Her work demonstrates the power of combining strategic brand thinking with positive mindset techniques to drive organisational success.

Through both her role at The Marketing Society and her coaching practice, Rachel helps organisations and individuals unleash their full potential, creating meaningful change through the intersection of strategic communication, brand development, and personal growth.

Connect with Rachel:

LinkedIn: Rachel Letham

Website: www.rachelletham.com, www.marketingsociety.com

Instagram: @rachelletham

To listen to other Leaders in Conversation with Anni Townend:

Go to my website, www.annitownend.com

A big thank you to SHMOGUS Media Management for the wonderful production and marketing of the podcast.

To contact me Anni Townend do email me on [email protected] visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.