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Deepak Sinha - VP Marketing, Bira91
Manage episode 341063203 series 3247984
المحتوى المقدم من Little Black Book. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Little Black Book أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Deepak is the Global VP of marketing at India’s home-brewed beer brand, Bira91. With over 14 years of experience at beverage companies such as Pernod Ricard and MillerCoors, he has led brand development, marketing and sales, and helped emerging and established brands find success across international markets.
In this conversation we dig into: what it takes to launch a brand internationally, how Bira’s been able to scale across consumer segments through its ever evolving catalogue, and trends to make a note of if you’re in the alcobev space. Spoiler alert: women drink beer & are an audience to reckon with!
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