Marketing Strategies and Ethics for Law Practices
Manage episode 462322061 series 3566066
🎙️ In this episode of the Law Practice Podcast, host Terrell discusses the complexities of legal marketing with ethics lawyer Micah. Micah, who specializes in marketing, advertising, and solicitation issues at the state bar level, shares his vast experience working with aggressive law firms. The conversation covers the evolution of advertising from print to digital, the impact of changing algorithms on marketing strategies, and the integration of influencers in legal marketing. Micah emphasizes the importance of understanding multi-jurisdictional ethical rules and the responsibility that law firms hold over their marketing practices. This episode provides valuable insights for law firms navigating the rapidly changing landscape of legal advertising.
00:00 Introduction to Sexting and Texting Rules
00:17 Welcome to the Law Practice Podcast
00:59 Marketing Strategies for Law Firms
01:32 Meet Our Guest: Micah
01:38 Micah's Background and Experience
02:50 Evolution of Legal Marketing
04:53 Challenges in Modern Legal Marketing
06:10 SEO and Online Presence
10:20 Ethical Considerations in Legal Marketing
20:20 Influencer Marketing in the Legal Space
27:43 General Guidelines for Ethical Legal Marketing
30:02 Conclusion and Final Thoughts
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