Landing Page Tips - Ten Things You Must Do If You Want To Convert Visitors -- LNIM245

Late Night Internet Marketing and Online Business with Mark Mason

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Digital Marketing

تمت الإضافة منذ قبل six عام

المحتوى المقدم من Mark Mason. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Mason أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Lipstick on the Rim

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Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05

منذ 19 يومًا50:05

التشغيل لاحقا

قوائم

إعجاب

احب

50:05

This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…

منذ عامين 24:50

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On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encourage listeners to think about these 10 tips and consider how they can test different elements on their landing page to find the best opt-in rate.

237 حلقات

#Digital Marketing #Tech #Mark Mason - Entrepreneur and Online Business Coach #Mark Mason - Entrepreneur #Online Business Coach #Entrepreneur #Industries #Business #Marketing #Online Business #Internet Marketing #Affiliate Marketing #Search Engine Optimization #SEO #Amazon Business #Business Mindset #Times Business #Entrepreneurship #Mark Mason

Landing Page Tips - Ten Things You Must Do If You Want To Convert Visitors -- LNIM245

Late Night Internet Marketing and Online Business with Mark Mason

424 subscribers

published منذ عامين

MP3•منزل الحلقة

Send us a text

237 حلقات

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1
Aligning for Success: The Real-Life Application of the Align Framework [LNIM272] 24:42

منذ 5 أيام24:42

24:42

Send us a text Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timeline. The Align Framework offers a structured method for keeping your goals on track, allowing for both clarity and accountability. Listen in as I outline how I set achievable SMART goals, tackled common pitfalls, and transformed my vision into reality through meticulous planning. Discover how integrating weekly reviews and harnessing the right tools, like an innovative scheduling system, revolutionized my workflow and allowed me to stay on track. Every setback became an opportunity to reevaluate and recalibrate, ultimately leading to a successful course launch. I delve into the importance of building sustainable habits that reinforce your goals and encourage continuous progress. Whether you're looking to create your own course or achieve any personal milestone, this episode provides actionable insights you won't want to miss. Ready to start your journey? Explore the Align Productivity course at alignproductivity.com, and for a limited time, use code APFREE25 for free access. Let’s get you aligned to reach your goals!…

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7 Deadly Goal Sins -- Why People Will Fail To Realize Their 2025 Goals [LNIM271] 25:12

منذ عام واحد25:12

25:12

Send us a text Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align framework can transform vague ambitions into clear, actionable plans. Broadcasting from a chilly studio in Dallas, I promise you'll learn how to set specific, measurable, and time-bound 90-day goals that keep you focused and driven. Together, we'll explore why understanding the deeper motivations behind your goals, like shedding pounds, is crucial for success and how accountability partners and habits can be your best allies in this journey. Step into a world where setbacks are not failures but invaluable lessons, with stories of perseverance like that of Thomas Edison to inspire you. Celebrate every small victory as we explore the power of momentum in achieving your dreams. Plus, get excited for the upcoming Align Productivity course, available for free during its launch, designed to help you document and enhance your productivity journey. By sharing my insights and enthusiasm as a solo entrepreneur, I aim to make a lasting impact on your life, turning knowledge and passion into tangible results. Join me, and let's create a positive difference together.…

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Unlocking Productivity: Achieve Your 2025 Goals with the Align Framework [LNIM270] 24:26

منذ عام واحد24:26

24:26

Send us a text Unlock the secrets to a highly productive and successful 2025 with the Align Productivity Framework. Imagine setting goals so impactful that they transform your year, all while crafting a clear action plan to make them a reality. This episode promises to guide you through this powerful system, grounded in the wisdom of productivity giants like "The 12 Week Year," "The One Thing," and "Atomic Habits." From dreaming big to defining the steps necessary to achieve your visions, I share how you can break down your ambitions into 90-day SMART goals that truly align with your long-term aspirations. As we dissect the principles of the 12 Week Year, you'll learn to prioritize effectively and harness the power of deep work sessions. Whether it's developing a new course to generate six-figure revenues or simply battling the whims of Dallas weather, I share personal insights and practical strategies to help you stay on track. And don't miss the lighter reflections on the quirky, unpredictable climate shifts that keep Texans on their toes. Join us next week for a special segment on the top 10 pitfalls to dodge on your journey to achieving those ambitious goals.…

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Level Up Your Daily Journaling Using AI and ChatGPT [LNIM269] 21:49

منذ عام واحد21:49

21:49

Send us a text Ever felt overwhelmed trying to maintain a journaling habit amidst the chaos of daily life? I did too—until I discovered a method that transformed my approach entirely. In this week's Late Night Internet Marketing podcast, I sit down with my friend Cliff Ravenscraft to unravel my journey of integrating AI into my journaling routine. We discuss how the traditional methods just never stuck for me and how AI, specifically ChatGPT-4, has become my personal journaling assistant during my daily commutes. This innovative use of AI has turned previously unproductive car time into a valuable opportunity for reflection and goal-setting. Your commute could be the key to unlocking a more organized and insightful life! Join us as we unravel the benefits of AI-powered journaling, from verbal recounting of daily events to generating comprehensive entries for Apple Notes. We explore the broader implications of AI in enhancing productivity and how those who effectively harness its power can gain a competitive edge in their personal and professional lives. Don't miss this episode if you're looking to revolutionize your journaling practice and reap the benefits of advanced AI technology.…

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I Fired My Million Dollar Online Business Mastermind Group (For A Day) [LNIM268] 33:43

منذ عام واحد33:43

33:43

Send us a text Ever wondered how top entrepreneurs overcome challenges and scale their online businesses? Join us in an electrifying mastermind discussion where industry titans Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner share their secrets, all brought to life through the power of AI. Discover how to align your business with your passions, identify your perfect niche, and tackle imposter syndrome. Pat Flynn emphasizes the need for authenticity and consistency, while Leslie Samuel provides a foolproof method for market validation. Cliff Ravenscraft reveals the mindset shifts necessary to conquer self-doubt, and Ray Edwards breaks down his acclaimed PASTOR method for writing persuasive copy that converts. But that's not all – we also dive into the fascinating world of AI-generated personas. Learn how ChatGPT can simulate expert advice from industry leaders and explore the revolutionary potential of a Mark Mason GPT model for tailored coaching. This episode blends human expertise with cutting-edge AI technology, showcasing how they can augment each other to revolutionize your entrepreneurial journey. Don’t miss out on these invaluable insights that could transform your online business!…

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7 Print On Demand Online T-Shirt Business Tips [LNIM267] 33:05

منذ عام واحد33:05

33:05

Send us a text Ever dreamt of transforming your artistic visions into a wearable canvas? Join me, Mark Mason, in my Texas studio where I share seven essential tips to launch and grow a successful print on demand t-shirt business. Venture with me through the nuts and bolts of niche selection, the art of leveraging freelance designers, and the delicate dance between cost and quality that keeps customers coming back for more. Discover how we could take my daughter's artistic talents and turn them into a flourishing family brand, and why choosing the right print-on-demand service, like Printful or Teespring, could be the game-changer your business needs. Now, let's talk about the pulse of any t-shirt venture: branding and marketing. I'll let you in on why these two elements, though they may seem like background noise at the start, become the driving force behind scaling your sales from a modest few to the coveted thousands. Get the scoop on interruption marketing on social media platforms, and why a top-tier customer experience with an ironclad return policy is the cornerstone of a reputable brand. It's about creating a magnetic presence that not only captures but sustains a robust client base. But it's not just about the triumphs; it's also about the challenges and how to stay afloat when times get tough. I open up about a particularly testing April, juggling my day job, family, and this side hustle without dropping the ball on content creation. Hear the strategies I employ to remain steadfast towards my goals, celebrating small milestones like expanding our affiliate networks and the pivotal role listener engagement plays in shaping our content. If you've ever felt like you're swimming against the current, let this be your reminder that small wins pave the path to big dreams. And remember, inspired by Disney's wisdom, just keep swimming!…

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8 Surprising Marketing Lessons From Baseball [LNIM266] 34:18

منذ عام واحد34:18

34:18

Send us a text Step right up and grab your peanuts and Cracker Jacks, because today I'm unveiling the secret playbook where the grand old game of baseball meets the high-stakes world of marketing. Imagine if you could knock your marketing strategy right out of the park – well, folks, that dream starts here. I'm Mark Mason, and I'll be your guide through the intertwined worlds of baseball and business, where consistency is your MVP and attention to the minutiae can win the series. Now, let's tip our caps to the coaches, the unsung heroes who cultivate champions both on the diamond and in the boardroom. In today's episode, I toast to those who teach us to savor the 'quality at-bats' of life, turning small victories into grand slams of success. Join me as I draw parallels between the guidance of a seasoned coach and a savvy mentor, revealing how this wisdom can illuminate the path towards your goals, whether you're a rookie or a seasoned slugger in the entrepreneurial leagues. As we round third and head for home, we chat about the shared fundamentals crucial to both baseball and business. It's all about continuous improvement, whether you're perfecting your swing or mastering the digital curveballs of SEO and content creation. I'll share my excitement for the sports season ahead and the delicate balance between our passion for the game and those cherished moments spent with family. So lace up your cleats and let's play ball, because this conversation is your ticket to the big leagues of life and online marketing.…

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Riding the Wave of AI: Unveiling ChatGPT 4.0's Impact on Marketing and Business Strategy [LNIM265] 38:07

منذ عام واحد38:07

38:07

Send us a text Ever wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences with AI's uncanny knack for churning out content that sidesteps conventional search engines, to its game-changing role in ensuring compliance in the electronics industry, we'll unravel the ways AI is driving growth and spurring innovation for marketers and small businesses alike. Strap in for a deep-dive into the AI-powered tools redefining content creation and SEO. Discover how Clarity Scribe AI is using the PASTOR method to craft compelling copy that boosts productivity by leaps and bounds, and how SEO giants like Surfer SEO and Clearscope are leveraging AI to dominate search rankings. But it's not all smooth sailing. We'll tackle the thorny issues that come with AI-generated content, like maintaining authenticity and navigating the tricky waters of potential regulations and copyright complications. Wrapping things up, we're not just talking about the potential of AI—we're living it. I'll share some personal tales of AI in action, from podcasting with the help of Opus Opus Clip to delving into AI's ability to parse complex sports footage. And with sage advice from Cliff Ravenscraft on the endless possibilities AI brings to the table, we're inviting you to join the conversation. Share your AI ventures and let's together ride the wave of this transformative tech that's redefining what's possible in marketing and beyond.…

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5 Tips For Restarting A Side Hustle In 2024 [LNIM264] 25:15

منذ عام واحد25:15

25:15

Send us a text Stuck in neutral with your side hustle? Let me guide you through reigniting that entrepreneurial spark as we explore the psyche behind our passions and the practical steps to prioritize them once again. Imagine reclaiming your 'why' and navigating through life's relentless hustle to carve out a sacred space for your side project. In this episode, you'll discover my personal toolkit—five pivotal tips that have not only helped me but are now ready to transform your approach. We'll talk about the art of realigning commitments and the tactical habit of scheduling non-negotiable time blocks, ensuring that your side hustle gets the attention it deserves. For my fellow creators juggling the daily grind, I share productivity hacks that will revamp your content game. Hear how I integrate AI marvels like Opus Clip and ChatGPT into my workflow, turning daunting tasks into efficient triumphs. I'll also let you in on how Descript can change the way you edit audio and video, revolutionizing your creative process. And for the parents out there, there's a heartfelt discussion on the invaluable lessons our children learn from youth sports—the resilience, the teamwork, the highs and lows—all from my family's personal journey through the world of competitive games. Tune in for a blend of inspiration, tech tips, and parenting insights, all designed to fuel your side hustle journey.…

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3 Intentional Productivity Tips That Will 10x Your Success [LNIM263] 24:59

منذ عام واحد24:59

24:59

Send us a text Embark on a journey to the core of your personal values and discover how they can steer your internet business to remarkable success. My chat with personal coaching maestro Cliff Ravenscraft opened my eyes to the profound ways our deepest principles can shape our decisions and fuel our entrepreneurial spirit. Uncover the hidden rules that govern our paths to triumph as we dissect the importance of aligning our professional strategies with the values that resonate most profoundly within us. You'll learn why recognizing these values is not just philosophical banter, but a concrete strategy for motivating choices and hurdling over the common obstacles faced by online tycoons. As the winds of life shift, so must our aspirations adjust. Join me as I reflect on the importance of remaining true to life's varying seasons, with personal anecdotes on how my family commitments have reshaped the priorities that mold my life's work. Gain insights on how to navigate productivity cycles, tap into the power of journaling, and leverage time tracking to elevate your performance. Plus, you'll hear the resounding impact of Cliff's coaching, a beacon of guidance in the often-tumultuous world of online business. Through his Mindset Answer Man initiative, he's sparked transformations that reach far beyond the bottom line—truly, the 'Yoda' of life coaching.…

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Marketing Lessons From The 2024 Solar Eclipse [LNIM262] 23:58

منذ عام واحد23:58

23:58

Send us a text Have you ever considered the cosmic dance of a solar eclipse as a masterclass in marketing precision? Join me, Mark Mason, on a journey that connects the celestial mechanics of an eclipse with the meticulous world of product launches. As astronomers chart the stars to witness nature's grand display, we marketers too must craft our strategies with care to captivate our niche audience, ensuring our own moments of triumph in the marketplace. In today's episode, I recount the serene beauty of the eclipse's path of totality in Texas and distill essential marketing insights from this natural marvel, demonstrating the art of anticipation and flawless execution. But beyond the stars, there's the warmth of human connection—a theme we unravel as we revisit a vibrant meetup for the Late Night Internet Marketing Podcast community. Like the fleeting shadow of an eclipse, we remind ourselves that business challenges are but temporary blips on the radar. I'll share tales of overcoming hurdles with the same resilience and awe that my 70-something-year-old mother displayed during her first enchanting encounter with a solar eclipse. It's a blend of heartfelt experiences and strategic savvy that will leave you both enlightened and inspired. So grab your eclipse glasses and let's explore the universe of marketing together.…

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Weathering the Storm of Channel Bans with Email List Power [LNIM 261] 26:43

منذ عام واحد26:43

26:43

Send us a text Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a robust email list that not only weathers storms but thrives in them. From the compelling success story of Jason Van Orden to actionable tips using platforms like ConvertKit, learn to turn subscribers into a loyal community that powers your business engine. The dark web of channel bans and hacked accounts holds a grim lesson for online entrepreneurs, and Leslie Samuel's Interactive Biology channel serves as a prime example. My journey through the treacherous territory of online bans reveals why being one of the "good guys" in the digital space matters. Security is paramount, just as locks are to a storefront, so is two-factor authentication to your online presence. This episode is packed with insights on safeguarding your digital assets and keeping your audience within arm's reach. It's not just a conversation; it's a masterclass in fortifying your business against the unexpected and ensuring your voice is never silenced.…

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Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled [LNIM260] 28:01

منذ عام واحد28:01

28:01

Send us a text Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coaching sessions to supercharge your digital strategy. Imagine giving your website a shot of adrenaline that rockets it up the search engine ranks—well, that's what you're in for with today's insights. From the nitty-gritty of fixing broken links and finessing your keyword game to the sweepingly strategic like ensuring your NAP data sings in harmony across the web, we're not skipping a beat. And because we love getting technical, we'll even peek under the hood at canonical tags and robotstxt files to keep those search engine bots happy. So, buckle up and get ready for a tune-up that'll make your site's traffic meter hit the red zone.…

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Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259] 34:27

منذ عام واحد34:27

34:27

Send us a text Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions. Ever wonder why some emails are the gate-crashers of the inbox party while others languish unseen? We'll reveal the alchemy behind irresistible subject lines and the secret sauce of personalization. And it's not just about the open rates—we're dishing out insider tips to craft compelling headlines, engage social media audiences, and optimize your landing pages to perfection. As a sports parent, I've mastered the art of balancing kids' schedules with the adrenaline of marketing success, and I'm sharing these anecdotes to illustrate that effective messaging can indeed be life's game-changer. But wait, there's more to this episode than tips and tricks—it's a heartfelt call to action for marketers. We hold the key to doors that might lead someone to exactly what they need, and it's our ethical duty to market with integrity. Using the analogy of a lifesaving cure, we explore the gravity of our influence and the potential to touch lives far beyond the reach of our campaigns. Tune in and equip yourself not just with the skills to boost your marketing, but with the awareness that every word can make a profound difference.…

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Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258] 27:12

منذ عام واحد27:12

27:12

Send us a text Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers and buyers. This episode promises not just inspiration but strategic insights into finding and fostering evergreen niches with serious growth potential. We're venturing into uncharted territory with affiliate markets that are begging for innovation - think drone photography gear, sustainable pet products, and the burgeoning world of RoboAdvisors. Each of these areas comes with its own set of challenges and rewards, from navigating regulations to discerning quality in a market prone to greenwashing. We dissect the appeal of subscription boxes for home bakers and why online coding boot camps could be your ticket to riding the tech wave to success. So, buckle up and let's explore how these unexpected niches can be the key to separating your content from the crowd and opening doors to profitable partnerships.…

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