Cass Spies - Twisted Healthy Treats

LADY-BRAINS

This episode was produced in partnership with Twisted Healthy Treats.

Today’s guest, Cass Spies, is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise (and how this didn’t pan out) how she went about building her own manufacturing facility, how she landed retailers like Woolworths, Coles and Costco in the US, and how she managed to get into 5000 school canteens across Australia.

You’ll learn:

• How Cass phased the transition of her business away from retail and into wholesale when her stores weren’t making money
• Why opening her own manufacturing facility was one of the scariest things she’s done thus far
• Why getting her products into school canteens pretty much saved her business
• Why she listens to the signs the universe puts in front of her
• When to know when to continue pushing forward vs. giving up and letting go of the plan
• How landing a deal with Costco saw her increase sales by 70%
• The process of exporting her product to China
• Why Cass has chosen to finance her business via loans instead of seeking external investment

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