Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content

Koyoti Small Business Podcast

Summary
In this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They also discuss the challenges and opportunities of monetizing social media and mention platforms like Patreon, Kickstarter, and OnlyFans. In this conversation, John and Thomas discuss the importance of authenticity and community building on social media. They explore the power of platforms like TikTok and Clubhouse, as well as the role of influencers in marketing. They also highlight the value of creating engaging and relatable content, and the importance of staying true to your brand's core values. The conversation concludes with tips for small business owners on social media best practices, including the importance of giving value, being consistent, and building a sense of community.
Takeaways

• Snoop Dogg has successfully expanded his brand beyond hip hop and has become an aspirational figure by leveraging his talent, connections, and personal growth.
• Social media platforms offer opportunities for businesses to connect with their audience, but it's important to be authentic and speak in a way that resonates with them.
• The social media landscape is constantly changing, and it's important to adapt and explore different platforms to reach your target audience.
• Monetizing social media can be challenging, but there are opportunities to generate revenue through platforms like Patreon, Kickstarter, and OnlyFans.
• Building a loyal fan base and engaging with them through various tiers and exclusive content can help qualify leads and create a core group of supporters. Authenticity and community building are key to success on social media.
• Platforms like TikTok and Clubhouse offer unique opportunities for engagement and connection.
• Influencers can be powerful allies in marketing efforts.
• Creating engaging and relatable content is essential.
• Staying true to your brand's core values is crucial.
• Small business owners should focus on giving value, being consistent, and building a sense of community.

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