Stop Do not use AI for Your Communications
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Welcome to the Knack 4 Business podcast.
We aim to help you navigate the business world. Whether you're just starting out or you've been at it for a while, we've got something for everyone.
Today's guest is Adam Walker from Custom Creative
Adam discusses the nuanced use of AI in corporate communications, emphasizing its role as a supportive tool rather than a content creator. We follow Adam's journey from taking over his father's communications business to consulting and developing a specialized approach to creating engaging, strategic newsletters. Then, the importance of newsletters in reflecting organizational culture, strategies for engaging different audience segments, and the potential of AI to assist in content creation without compromising the authenticity and human touch essential in communications. We also cover topics like copyright concerns with AI, the evolving role of newsletters, and the significance of content creators getting correctly compensated.
email: adam@yorkminster.ca
Website: https://www.customcreative.ca/
Please send your comments and questions to info@kreativinsight.com
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Acknowledging their support, I would like to express my thanks to Carl Richards from Podcast Solutions Made Simple, a renowned podcast expert, Fred Crouch who is the Property Wizard podcaster, Melanie Webber my invaluable business partner, and Wayne Pratt from Motive8U Inc, who serves as both a coach and co-host of these podcas
How I learned to invest in real estate, with seasoned expert Fred Crouch.
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