38 - Shalom Stern: The Yoyoer Who Went From 500 to 10k Followers in 2 Days

Kill Your Yoyo

Summary

In this conversation, Ross Levine and Shalom Stern discuss Shalom's journey in the yo-yoing world and his rapid rise to success on Instagram. They also touch on other hobbies and interests, such as juggling, piano, and taekwondo. Ross shares how he connected with Shalom and helped him during his battle with COVID-19. They discuss the value of connections and the importance of consistency in building a following on social media. The conversation revolves around the success of the speaker's yo-yo videos on Instagram and the strategies he used to connect with non-yoyoers. The speaker emphasizes the importance of consistency in posting and continuously improving the video setup. The signature outfit, including the green hat, has become a recognizable element of the speaker's videos. The monotone voice and lack of exaggerated reactions in the videos have contributed to their appeal. The use of captions in the videos helps engage viewers who may not be able to listen to audio. The speaker's videos have gained a large following and have been shared widely, leading to viral success. The conversation covers various topics including the use of audio in videos, the impact of technology on mental health, the challenges of posting daily, the importance of landing tricks consistently, and the significance of not reacting after hitting a trick. They also discuss the concept of torsion in yoyoing and the difficulty of coming up with daily video ideas. The conversation concludes with a discussion about the challenges of maintaining consistency in posting videos and the impact of the Sabbath on participating in competitions. The importance of dedication and continuous improvement is emphasized, as well as the need to be creative in both trick development and content format. The episode ends with a teaser for a giveaway and a reminder to never give up and keep pursuing one's passions.

Chapters

00:00 The Role of a Lucky Hat in Shalom's Journey

23:43 The Journey of a Yo-Yo Influencer: Navigating Social Media

26:41 The Art of Connecting with Non-Yoyoers Through Video Content

32:00 Building a Following: Challenges and Triumphs

34:36 Hashtags and Video Format: The Key to Content Visibility

40:34 Skill Development in Yo-Yoing: Consistency and Qualification

43:44 The Impact of Social Media on Skill Promotion

45:23 The Art of Yo-Yo Tricks and Physics

46:49 The Daily Posting Challenge: Consistency and Creativity

48:43 The Impact of Unique Video Format and Content Creation

52:27 The Mechanics of Viral Videos: Shalom's Success Story

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