S03.EP12 - Friction in Branding with Soon Yu

JUST Branding

المحتوى المقدم من JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

2y ago 55:47

MP3•منزل الحلقة

Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value.

Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences.

Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Face, Vans, Timberland, Nautica, and Wrangler and is a former adjunct professor at Parsons School of Design, a guest lecturer at Stanford University, and a Forbes contributor.

100 حلقات

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies