301 - Jewelry Marketing Lessons From the Summer Olympics

Joy Joya Jewelry Marketing Podcast

Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics"

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Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the most coveted pieces of jewelry in history.

I recently watched a video segment about this year’s medals, which were designed and crafted by Chaumet. With this design, Chaumet has made history as the first jeweler ever to design the medals for the Olympic and Paralympic Games. This is truly a significant moment for the world of jewelry.

It got me thinking—nobody is born with a love for jewelry. There’s always a reason behind it. Whether it’s for nostalgia, accomplishment, self-expression, or even just a tactile connection, jewelry holds personal meaning. The Olympics this year have highlighted how deeply symbolic and significant jewelry can be, and these insights can definitely inform your marketing strategies.

By understanding the emotional and symbolic reasons why people are drawn to jewelry, you can craft marketing that truly resonates. Just as Olympic medals symbolize achievement and history, your jewelry can connect with customers on a deep, personal level.

In our "Gold Mine" segment, I’ll also be reflecting on my experiences at the NYC trade shows this year, including NY Now, Melee, and Meghan Patrice Riley's "Spotlight Designer Jewelry Presentation." If we crossed paths there, it was great to see you!

Transcript: https://joyjoya.com/jewelry-marketing-lessons-olympics

00:00 Start 4:28 Primary Episode Content 17:31 The Gold Mine