#112 Is Your Website Really Mobile-Friendly? Plus, AI Commerce Search & Essential Website Tools

Jonny Ross Fractional CMO

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.

Key Topics Covered:

1. Is Your Website Truly Mobile-Friendly?

• FAQ: What does "mobile-friendly" really mean? Isn’t it automatic nowadays?
• Surprisingly, no! Many websites still aren’t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.
• They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.

2. AI-Powered Commerce Search: The Future of Online Retail

• FAQ: What is AI-powered commerce search, and why does it matter for my business?
• The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it’s essential for small businesses to stay ahead of this trend.
• Jonny stresses the importance of embracing AI tools to improve customer experience and sales.

3. Website Engine Room: Tools to Simplify Your Workflow

• Pascal’s Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.
• Jonny’s Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It’s free and incredibly useful for refining your target audience messaging.

4. Website Call to Action: Make One Small Change Today

• Jonny’s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.
• Pascal’s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.

Top FAQs Answered in This Episode:

• What does it mean for my website to be mobile-friendly?
• How can AI-powered commerce search help me attract more customers?
• What are some tools to create marketing personas and add animations to my website?
• What is A/B testing and how can it improve my website's performance?

Take Action Today:

Don’t just listen—take action! Start testing your website’s mobile functionality today, and explore the tools we discussed to enhance your site’s performance.

Resources Mentioned:

• FounderPal.ai – User Persona Generator
• Jitter – Website Animations
• AI-Powered Commerce Search Article

Join the Conversation:

Have questions? Want more tips? Connect with Jonny and Pascal on LinkedIn and keep the conversation going:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Be sure to subscribe, leave a review, and share the 90-Day Website Mastery Podcast with your network. Let’s make your website a tool you’re proud of! 🎙️

#WebDesign #MobileOptimisation #AI #WebsiteMastery