94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

JFDI with The Two Lauras - For Freelance Social Media Managers

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode.

In this episode, we’re chatting about:

• What we’ve changed in the last 90 days
• Why we’ve finally ditched vanity metrics
• The importance of discovering the type of content that you find easy to create
• What we’ve started doing instead of using hashtags

Check out the full show notes here!

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