How Branding Is Killing Your Paid Advertising

Jandre de Beer - How to Build a Better Business

In this video, we break down how brand positioning directly impacts your customer acquisition costs (CPA). Learn the three critical categories of brand positioning, why being "the same as everyone else" is killing your profitability, and how to strategically position your brand to reduce marketing costs. This is essential knowledge for any business owner looking to scale profitably in today's competitive digital landscape. 🤔 Who Am I? Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you. ⏱ Timestamps: 0:00 - Introduction & New Video Format 0:52 - How Brand Affects Customer Acquisition Cost 1:48 - The Long-Term Value of Brand Building 2:41 - Real Example: USN vs Unknown Brand CPA 3:31 - Understanding Cost Per Acquisition (CPA) 4:32 - The Rising Cost of Customer Acquisition 6:12 - Three Brand Position Categories 8:03 - Red Ocean vs Blue Ocean Strategy 9:44 - Data-Driven CPA Analysis 11:35 - The Importance of Being "The Best" 13:08 - Quality Claims vs Actual Proof 14:44 - Final Thoughts on Brand Positioning 15:30 - Closing Remarks 🔎 Hashtags #marketingstrategy #brandbuilding #digitalmarketing #businessgrowth #customeracquisition #marketingtips #brandstrategy #businesssuccess #marketingROI #branding #businesstips #entrepreneurship #marketingadvice #brandposition #businessstrategy #digitaladvertising #marketingcosts #brandvalue #businessbranding #growthhacks 🔎 Related Searches: how to reduce customer acquisition costs, brand positioning strategy, marketing cost optimization, how to stand out in business, reduce marketing costs, brand differentiation strategy, customer acquisition strategy, marketing ROI improvement, business competitive advantage, brand building for business 🔑 Keywords: brand positioning, customer acquisition cost, CPA reduction, marketing strategy, brand differentiation, competitive advantage, marketing ROI, business scaling, brand building, market positioning, business strategy, marketing efficiency, brand value, marketing costs, customer acquisition, brand strategy, business growth, marketing optimization, brand development, market competition