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تمت الإضافة منذ قبل nine عام
المحتوى المقدم من Its Pronounced Zine. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Its Pronounced Zine أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Greg Gonzalez
Manage episode 158839417 series 1191654
المحتوى المقدم من Its Pronounced Zine. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Its Pronounced Zine أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Dave is joined by Greg Gonzalez!
…
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38 حلقات
Manage episode 158839417 series 1191654
المحتوى المقدم من Its Pronounced Zine. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Its Pronounced Zine أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Dave is joined by Greg Gonzalez!
…
continue reading
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×Dave Baker catches up with his partner in crime, Nicole Goux!
Dave is joined by Leo Mancini, creator of Shark Man!
Dave is joined by musician Colleen Green!
![Artwork](/static/images/128pixel.png)
1 Sabrina Dropkick (Blackhole of Buttholes) 58:00
58:00
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Dave is joined by Sabrina Dropkick of San Fernando Valley Zine Fest and SFV Roller Derby!
Dave Baker is joined by co-creator of Ancestor, Malachi Ward!
![Artwork](/static/images/128pixel.png)
1 Noah "El Rey to Zines" of Zine-O-Matic 1:13:00
1:13:00
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We're back! Dave Baker is joined by Noah "El Rey to Zines" of Zine-O-Matic! Zine-O-Matic is a monthly subscription box for zines!
Dave Baker is joined by Jackson Stewart (Beyond The Gates)
Dave Baker is joined by Jim Mahfood
Dave Baker is joined by Aristotle Acevedo and Kris Saldana to talk Protein and Zinemelt!
Dave Baker is joined by Jude, Kae and Kelly of the band Art Project! Buy their album here!
Dave Baker is joined by Chuck Kerr, Colby Bluth and Emilie Vo to talk about Shitty Watchmen!
Dave Baker is joined by Dave Crosland (Invader Zim)
![Artwork](/static/images/128pixel.png)
1 L.A. Zine Fest's Daisy Noemi & Kenzo Martinez 1:08:00
1:08:00
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Dave Baker is joined by Daisy Noemi & Kenzo Martinez (L.A. Zine Fest) Don't miss LAZF May 28th!
Dave Baker is joined by Sandra Markarian (Bogus Press)
Dave Baker is joined by Sina Grace (Self-Obsessed, Lil Depressed Boy)!
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.