Amazon Week 32 - 2024

It's Always Day One

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من It's Always Day One. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة It's Always Day One أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

منذ 8 أيام27:12

التشغيل لاحقا

قوائم

إعجاب

احب

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

منذ عام واحد 6:22

MP3•منزل الحلقة

Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.Case Study Highlights:Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media.Sales Growth: Discover how two niche products achieved 180% year-over-year growth, with PPC sales rising from £2.5k to £15k.Amazon Design System V2: Now available with A+ Premium...

355 حلقات

#Entrepreneur #Business #Amazon #Advertising #Content #Social Advertising #Amazon Seller #Amazon Business #Brand Voice #Ecommerce #Day #Brand #FBA #PPC

Amazon Week 32 - 2024

It's Always Day One

published منذ عام واحد

MP3•منزل الحلقة

355 حلقات

#Entrepreneur #Business #Amazon #Advertising #Content #Social Advertising #Amazon Seller #Amazon Business #Brand Voice #Ecommerce #Day #Brand #FBA #PPC

كل الحلقات

1
How Do You Track Keyword Ranking and Why 7:19

منذ 11 weeks7:19

7:19

How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future. #itsalwaysdayone…

1
Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024) 18:55

منذ 12 weeks18:55

18:55

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...…

1
Effective Steps to reduce Wasted Ad spend (8 Nov, 2024) 15:32

منذ 17 weeks15:32

15:32

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...…

1
Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024) 16:09

منذ 20 weeks16:09

16:09

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...…

1
Amazon Week 41 - 2024 5:22

منذ 21 weeks5:22

5:22

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...…

1
Mastering Budget Optimization in PPC (26 Sep, 2024) 15:14

منذ 23 weeks15:14

15:14

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Fol...…

1
Amazon Week 39 - 2024 4:55

منذ 23 weeks4:55

4:55

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced ad...…

1
Amazon Advertising Strategies: Campaign Structures 6:33

منذ 24 weeks6:33

6:33

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...…

1
Amazon Week 38 - 2024 5:44

منذ 25 weeks5:44

5:44

In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift toward...…

1
The ideal Campaign Structure for Optimised ROI & Growth (Sep 13, 2024) 23:07

منذ 25 weeks23:07

23:07

In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.…

1
Amazon Advertising Strategies: Product Targeting Campaigns 5:03

منذ 26 weeks5:03

5:03

Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many advertisers are leaking money due to poorly optimized PT campaigns. We’ll break down why this happens, how to identify w...…

1
Amazon Week 36 - 2024 6:10

منذ 26 weeks6:10

6:10

In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights.We’ll cover the importance of a structured approach to ad targeting, why proper campaign structure is crucial for account management, and how Amazon’s new promotion features can protect your profits du...…

1
Amazon Community Updates (August 31, 2024) 5:21

منذ 27 weeks5:21

5:21

In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead.We dive into creative solutions for product certification challenges, why your ad campaign structure is crucial, and how to optimize your Amazon Brand Store for profitability. Plus, we tackle th...…

1
Amazon Community Updates (August 29, 2024) 5:33

منذ 27 weeks5:33

5:33

In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the insights you need to stay ahead.We cover key strategies like optimizing your storefront for higher conversion rates, avoiding the pitfalls of Broad Match Keyword Targeting, and making sure your main images are driving maximum impact. Plus, learn about Am...…

1
Amazon Week 35 - 2024 5:42

منذ 27 weeks5:42

5:42

In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a powerful case study in the shoe category that slashed TACOS from 14% to below 10%, to how a brand saved over $20k in wasted ad spend with one insightful report, we cover it all.We’ll explore Amazon’s new features, including brand stores as landing pages for Sponsored TV campaigns, a $50 fee for Prime Exclusive Discounts, and the impact of reviews on produ...…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.