Most podcasts try to pump you up to chase your dream. This one? It tries to kill your idea—before the market does. I’m Dr. Yoram Solomon—entrepreneur, author, and professor of entrepreneurship in one of the top U.S. MBA programs. Is it Really a Great Idea? is based on my textbook by the same name, and it’s here to help you do one thing: Kill bad ideas fast. Because the faster you kill what won’t work, the faster you’ll find the idea that actually deserves your time, money, energy, and obsession. Each episode gives you the tools, mindset, and brutal honesty you need to test your assumptions, challenge your thinking, and avoid wasting years on the wrong business. This podcast isn’t for dreamers. It’s for doers—with the guts to ask hard questions before they go all in.