#ip2life Anna & Owen - Solutions for the Entertainment Industry Part 1

#ip2life Bringing Intellectual Property to Life

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Anna from Amanya IP and Owen Gleadall, founder of Merlin, discuss Owen's journey in the leisure industry and the challenges of securing intellectual property (IP) for his business. Merlin provides access control, ticketing, and membership services, competing with Eventbrite by offering event ownership, data control, branding, and a 3% fee compared to Eventbrite's 15%. Owen shares his entrepreneurial history, starting with selling cigarettes in the RAF, developing retail systems, and eventually creating Merlin. He emphasizes the importance of trademarks over patents due to cost and global coverage, detailing battles with British Telecom and the National Lottery for the "Merlin" name.

• Owen's Business Journey and Introduction to Merlin (0.00)
• Owen's Business Model and Competitive Advantage (2.55)
• Owen's Early Business Ventures and Family Background (5.14)
• Transition to Independent Business and Development of Merlin (11.44)
• Challenges with Trademarking Merlin (20.11)
• Owen's Approach to Intellectual Property and Business Strategy (23.05)
• Conclusion and Invitation to Future Episodes (27.18)

You can contact Owen at the following:

linkedin.com/in/owengleadall
[e-mail]
merlinsoft.co.uk
01226 294413 (Work)
07802 457284 (Mobile)

Do you want to know more about IP? Check out www.amanyaipcourses.com where you'll be able to discover more about how to become #ipsmart. All the content is checked by legal professionals, but written in everyday language.
Anna's journey in IP started through her protecting her own work as a designer and has grown into her helping adults, young people, students, designers, artists, business owners and entrepreneurs to become IP smart to enable them to protect their dreams.