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The Easy Way In
Manage episode 486836068 series 3601368
المحتوى المقدم من Tom Stimson and The Stimson Group. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Stimson and The Stimson Group أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
We're all accidental entrepreneurs who fell into this business backwards. Most of us are still pricing like we're freelancers with gear instead of businesses that deliver outcomes.
In this episode, I explore the trap of thinking that owning more equipment and hiring more people will reduce your costs so you can "charge less and win more jobs."
Learn what successful AV business owners know: stop selling gear and bodies, price on value instead of rental rates, and focus on replacement cost plus margin. I explain why the pricing model that got you here won't get you where you want to go — and how to build a business that's as intentional as you are.
Visit trstimson.com for more resources.
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