Monday Morning Drive: How to Get Out of Rental Mindset

Intentional Success with Tom Stimson

Do you really "rent" equipment when your gear never leaves your control? When clients say they want to "rent a sound system," what they're actually paying for is professional audio reinforcement and expertise.

This isn't just about semantics - it's about un-commodifying your business and recognizing the true value you provide. While the industry's transformation won't happen overnight, the companies that embrace this shift first will lead the next generation of AV services.

https://www.trstimson.com/how-to-get-out-of-rental-mindset/