AI and Data Quality: Top Trends and Takeaways from IIeX 2025

Intellicast

Were you in Washington, DC, last week for IIeX? If not, our latest episode of Intellect has you covered! Brian Peterson and Matthew Alexander were in the nation’s capital for this year’s event and sat down to recap all the trends and topics.

Let’s dive into what the guys discussed:

Data Quality Takes Center Stage

One of the most talked-about issues this year was data quality, spurred on by the recent industry indictment. Sessions addressing fraud detection, transparent sampling practices, and respondent experience were standing room only. It’s clear that researchers are demanding more transparency and layered approaches to improving data quality, from better survey design, better tools, and even improved respondent experience.

AI and Synthetic Data: More Practical Applications and Progress

AI continued to dominate the conversation, but the tone has shifted. This year, discussions focused on practical applications of how AI can assist in the research process, with a variety of presenters showing how they had integrated AI into their tools.

Synthetic data was also a large topic of conversation, with several presenters showing their latest strides in synthetic data and how they are validating it. Brian and Matthew both agreed that the applications are gaining traction in qualitative research, but based on the presentations, were still cautious about its readiness for quantitative applications.

What Worked (and What Didn’t) From a Format Perspective

Both Brian and Matthew felt Washington, D.C. was a fantastic host city—clean, easy to navigate, and close to the airport. They were also happy that the Greenbook team abandoned the headphone concept that was used in Austin. The only drawback they found was that some sessions suffered from mismatched room sizes, with popular topics overflowing beyond capacity. They speculated that because of the indictment news that broke just a couple of weeks prior, there was increased interest in some topics.

Give it a listen and let us know what you think. And hey, if IIeX comes to Cincinnati next year like Brian and Matthew suggested, we’ll see you there!

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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