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Measurement - Doug Hubbard 014
Manage episode 287573602 series 2895695
المحتوى المقدم من Intangibles and Steve Berg. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Intangibles and Steve Berg أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Douglas Hubbard (@hdr_frm) wrote a book entitled ‘How to Measure Anything: Finding the Value of Intangibles in Business’. He is also the founder of Hubbard Decision Research (HDR) a consultancy that applies quantitative analysis methods to the most difficult measurements and challenging decisions in business. He explains some techniques for measuring things that are hard to measure and then walks me through an example of how one would measure what is often thought about as intangible quality. We had a fun time talking.
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