06. Insights with Amie: The Accidental Mompreneur

Insights with Ampsy

After Amie had her daughter Bria four years ago, she briefly went back to work in the pediatric ER, but soon found her heart wanted to be home with her little one. So, after about eight months, she decided to put her career on hold to be a stay at home mom. There she was, at home, with lots of time on her hands to peruse social media while Bria was napping when she was younger. On a one-income budget, she couldn’t go buy all the cute clothes she saw online. After some encouragement from her husband, she decided to try making some of her own pieces. How hard could it be? Since then, Briabay has slowly expanded to include all sorts of new items to fit Bria as she gets older. Briabay’s online presence and influence has grown as well. She started with just an Instagram account and reached out to other small shops or influencers to see if they would be interested in trying her product. One connection after another, the community of other influencers and mommy bloggers continued to grow.