How empathy in marketing can unlock your brand’s higher purpose

Insights Unlocked

Episode web page: https://bit.ly/4lcY2tG

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What does it take to make marketing truly meaningful? In this episode of Insights Unlocked, we sit down with Steven Sakach, co-founder of AI CMO and CEO of Zero Company, to explore how businesses can create deeper emotional connections by putting empathy and purpose at the heart of their marketing. With decades of experience spanning journalism, digital media, and consciousness studies, Steven shares insights on the evolution of conscious capitalism, the role of AI in marketing with intention, and how brands can avoid the pitfalls of performative messaging.

Discover how companies like Patagonia and Dove have created enduring emotional impact, and learn how to articulate your own organization’s higher purpose to guide authentic, customer-first campaigns. Whether you're part of a lean marketing team or leading a larger brand, this episode offers actionable strategies to align your marketing with what truly matters.

What you’ll learn in this episode:

• Why empathy and purpose are becoming essential pillars of effective marketing

• How AI can help small teams scale emotionally intelligent campaigns

• The concept of “building love into scalable systems” and why it matters

• Lessons from brands that got it right—and those that got it wrong

• How to discover and articulate your business’s authentic higher purpose

Resources & Links:

• Steven on LinkedIn (https://www.linkedin.com/in/stephen-sakach-3181aa28b/)

• Zero Company (https://www.zerocompany.com/)

• aiCMO (https://aicmo.io/home_

• Bliss Business podcast (https://www.theblisspodcast.com/)

• Nathan on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

• Learn more about Insights Unlocked: https://www.usertesting.com/podcast