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Creating Advertising Experiences with Bowen Mendelson
Manage episode 294957972 series 2939177
المحتوى المقدم من Resemble AI. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Resemble AI أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Today we have Bowen Mendelson, an Advertising Agency owner and Creative Director who's worked with brands like The Coca Cola Company, Orange Theory, BP, Quaker, Navy, Federal, Sears, Huggies, and many more. He will talk about the fundamentals of creative direction, where things have come since he started a couple of decades ago, and where technology is taking us. In addition, Bowen will discuss how brands are continuing to interact and reach new customers with tools like Apps, Social Media, TV, Radio, and Print.
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