S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov

Influence Global Podcast - shining a spotlight on influencer marketing

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Gordon Glenister. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Gordon Glenister أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 10 أيام18:09

التشغيل لاحقا

قوائم

إعجاب

احب

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 18:17

MP3•منزل الحلقة

In this episode we talk AI with Alexander Frolov who is the co-founder and CEO of HypeAuditor, a company that emerged from his vision to shape the future of the Creator Economy through transparency and data-driven insights. Recognising the potential of influencer marketing, Alex aimed to make it accessible, fair, and effective by creating a platform that helps brands connect with the most authentic influencers. We talk about a recent study with the Branded Content Marketing Association on how influencers are using and about some of their concerns. Find out more www.hypeauditor.com or direct to Alex https://www.linkedin.com/in/alex-hype/

Learn more about your ad choices. Visit megaphone.fm/adchoices

164 حلقات

#Influence #Influencer Marketing #Branded Content #Marketing #Social Media #Business #Gordon Glenister #Content Creators #Photographers

S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov

Influence Global Podcast - shining a spotlight on influencer marketing

published منذ عام واحد

MP3•منزل الحلقة

Learn more about your ad choices. Visit megaphone.fm/adchoices

164 حلقات

#Influence #Influencer Marketing #Branded Content #Marketing #Social Media #Business #Gordon Glenister #Content Creators #Photographers

كل الحلقات

1
S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy 28:05

منذ 4 أيام28:05

28:05

Ryan Debenham is the President of GRIN—the world’s first and leading Creator Management platform. He built his career starting as a software engineer, eventually leading AI and Data Analytics at Qualtrics, contributing to its $8 billion acquisition by SAP. Ryan then served as CTO for Route, helping drive revenue to $100M in just four years. He joined GRIN as the CTO overseeing product and engineering, later being promoted to President and leading all daily operations. Based in Salt Lake City, Ryan is a former amateur professional snowboarder, avid outdoor enthusiast, and father of four. He finds balance in the mountains, enjoys trail running, mountain biking, skiing, and snowboarding. He has a passion for personal growth and mindfulness and enjoys deep conversations about life and the universe. As a committed father and seasoned leader, he loves connecting on leadership strategy, management, product innovation, and how to find harmony between life and work. Scarlette Tidy is an influencer marketing expert who helped launch Fenty Beauty by Rihanna, one of the most successful beauty brand debuts of all time. She went on to lead influencer strategy for LVMH’s Kendo Brands, including Olehenriksen, where she helped doubled the business through viral, award-winning campaigns. In 2020, Scarlette founded Sure Thing Consulting, a boutique social and influencer marketing agency that has launched & worked with brands such as Fenty Hair, Zillow, Hotel Lobby Candle, and multiple beauty brands through strategic influencer partnerships, viral content, and brand storytelling. She is also a lecturer at USC and USF, sharing her expertise on influencer marketing, social strategy, and brand-building in today’s digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio 26:00

منذ 25 يومًا26:00

26:00

In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add influencers into the mix of their major campaigns. The episode was sponsored by Dragonfly. If you want to connect with Ligia https://www.linkedin.com/in/ligia-patrocinio-89019aa/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
S8 Ep8: Why Keeping A Healthy Fitness And Diet Regime Is Essential For Creatives And Entrepreneurs Ft. Dan Corbett 27:05

منذ 6 weeks27:05

27:05

In this episode we talk to Daniel Corbett who is an award winning personal trainer, advanced nutritionist, and mentor with 25 years of experience in health and fitness. From winning European bodybuilding titles to starring on Channel 4, he has dedicated his life to helping others transform. With expertise in nutrition, supplements, and gut health, Daniel has combined science and experience to completely transform his clients’ lives with a permanent solution that has improved their health and happiness. We discuss the importance of creators and entrepreneurs having a healthy lifestyle. Have a look at how he can help you too Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
S8 Ep9: The Real Impact Of The TikTok Ban - 170m Users Ft. Jonathan Futa 27:38

منذ 7 weeks27:38

27:38

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ conducted research into users and creator knowledge around the pending TikTok Ban due to come into place on the 19th January 2025. We talk in detail about the impact on the 170 million users and the billions of advertising revenue at stake as well as the millions of companies that will lose sales revenue as a result. The concerns over national security with the Chinese owners Byte Dance we discuss and the emerging Rednote platform. if you want to find out more follow Jonathan on LinkedIn do so here https://www.linkedin.com/in/jonathanfuta/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
S8 Ep7: Why Immersive Events Are Storming Ft. Damian Norman 24:51

منذ 7 weeks24:51

24:51

Damian Norman, is the Director of Immersive Events at the ExCeL in the Royal Docks, London. Learn more about your ad choices. Visit megaphone.fm/adchoices

1
S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray 24:40

منذ 9 weeks24:40

24:40

Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach, leveraging data, technology, and distribution capabilities to transform them into multi-platform global franchises. From series and movies to L&M deals; location-based experiences to content distribution across 100+ platforms worldwide (incl. YouTube, Netflix, Prime Video, Disney+, Max, RAI, Clan, ABC Australia, Roku, Youku), the company’s brands live everywhere kids and families are, all at once. To bring this vision to life, Animaj has so far raised €100 million, building a portfolio of 3 owned-and-operated IPs: the iconic and award-winning Pocoyo, leading digital-native brands Kidibli and HeyKids; as well as Rabbids, a partnership with Ubisoft Entertainment. Animaj’s lead investor is Left Lane Capital, a US-based, global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. With 20+ years of experience in the international media industry, Greg has built a remarkable track record of driving growth in global and rapidly evolving environments. He is recognized as an effective leader and operator, having successfully run both creative/content engines and business operations within major media/tech companies such as Google/YouTube, Lagardère Group, and Time Warner. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
S8 Ep5: How Bloggers And Creators Can Monetise Their Content Ft. Jillian Leslie 26:05

منذ 12 weeks26:05

26:05

In this episode we talk with Jillian Leslie, an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetise through selling digital products. On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses. You can visit her at www.milotree.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

الاستماع إلى +500 موضوع

Apple Watch Series 10 [GPS 46mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

TurboTax Deluxe 2024 Tax Software, Federal & State Tax Return [PC/MAC Download]

المدونة الصوتية تستحق الاستماع

Influence Global Podcast - shining a spotlight on influencer marketing « » S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov

S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Fire TV Stick 4K (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream over 1.5 million movies and shows, free & live TV

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

دليل مرجعي سريع

Influence Global Podcast - shining a spotlight on influencer marketing « »
S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov