Using Customer Data to Personalize Industrial Marketing Campaigns

Industrial Sales and Marketing

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المحتوى المقدم من Kyle Milan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kyle Milan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>

1
The Vanished

إلغاء الاشتراك

منذ 6 weeksمنذ 6w ago

إلغاء الاشتراك

شهريا

Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.

منذ عام واحد 23:37

MP3•منزل الحلقة

In this episode, I dive deep into how to personalize your industrial marketing efforts using customer data effectively. We discuss the importance of tailoring your approach specifically for industrial sectors by leveraging crucial information like company size, industry type, and geographic location. I'll show you how to collect this data and use it to craft customized messages that resonate with your target audience, enhancing your outbound marketing campaigns and sales strategies. We also explore the use of artificial intelligence, particularly GPT models, to automate and refine your messaging process, ensuring precision and relevance in every communication. Join me as we unpack these strategies to elevate your industrial marketing game!
#IndustrialMarketing #DataDrivenMarketing #Customization

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https://www.youtube.com/kylemilan
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Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

167 حلقات

#Business #Podcasting Education #Marketing #Kyle Milan #Technical Sales #Technical Marketing #Industrial Marketing #Industrial Sales #Manufacturing Marketing #Manufacturing Sales #Sales Engineering

Using Customer Data to Personalize Industrial Marketing Campaigns

Industrial Sales and Marketing

published منذ عام واحد

MP3•منزل الحلقة

167 حلقات

#Business #Podcasting Education #Marketing #Kyle Milan #Technical Sales #Technical Marketing #Industrial Marketing #Industrial Sales #Manufacturing Marketing #Manufacturing Sales #Sales Engineering

ทุกตอน

1
This Shop Stool Went From His Garage To GLOBAL | Vyper Industrial Founder Dayne Rusch 47:52

منذ 5 أيام47:52

47:52

In this episode of Talk Shop, I'm joined by Dayne Rusch from Vyper Industrial to dive into their journey of reinventing garage products with top-tier American craftsmanship. From premium shop stools to next-level creepers, Dayne breaks down how Viper Industrial refuses to cut corners—delivering real quality instead of just slapping a label on cheap imports. We get into: ✔️ The family legacy behind Vyper Industrial and how it all started with a homemade shop chair. ✔️ Why they went against the "race to the bottom" pricing strategy and built the best product first. ✔️ The challenges of building a brand in a world dominated by knockoffs and cheap alternatives. Dayne’s insights on entrepreneurship, brand building, and staying true to premium quality are 🔥. If you're tired of flimsy garage gear, this one’s for you! Let’s talk shop. 💪 __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
When to Abandon Marketing Tactics 22:47

منذ 12 يومًا22:47

22:47

How do you know when it’s time to let go of a marketing technique that’s just not working? In this live, I’ll be breaking down the tough decisions we all face in marketing. I’ll share my perspective on how to identify when a strategy has run its course, the signs that it’s draining your time and resources, and how to move on without derailing your overall goals. Whether it’s an underperforming ad campaign, a content strategy that’s falling flat, or a tactic that no longer fits your audience, I’ll go through how to evaluate the situation and make the right call. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
Creating Marketing Strategies for Clients 47:25

منذ 19 يومًا47:25

47:25

Marketing isn’t just about great ideas—it’s about building a strategy that actually delivers results. I'm going live with Cristian Ventura, MFG Tribe's very own Marketing Manager. In this episode, we’re breaking down how to approach marketing from a strategic angle—what questions to ask, how to tailor a plan to a client’s needs, and what makes a strategy actually drive results. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Monthly Marketing News Update with Kyle | February 2025 24:00

منذ 26 يومًا24:00

24:00

In this month’s edition of Monthly Marketing News, I’m back to break down the latest trends shaping industrial sales and marketing right now. From emerging tools and tech to shifts in buyer behavior and strategies that are making an impact, I’ll be sharing what’s working, what’s not, and where you should be focusing to stay ahead of the curve. This series is all about keeping you informed and ready to adapt—because in this space, staying static isn’t an option. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Crash Course For First Time Industrial Sales People 28:47

منذ 5 weeks28:47

28:47

Even when you think you’ve mastered sales, there’s always something to improve. In this video, Alex and I break down things we wish we knew years ago about industrial sales that could’ve made a massive difference. Whether you’re a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game. These tips are game-changers, and if you’re not doing them yet, it’s time to get on board. Let’s make 2025 your best year yet in industrial sales. Listen, learn, and let us know which strategy you’re ready to implement. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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How to Deal with Opportunities that Don't Close Quickly 52:08

منذ 6 weeks52:08

52:08

In this episode, Alex and Sebastian discuss the challenges of managing long sales cycles in industrial and B2B sales. They explore the reasons behind slow closes, such as complex decision-making processes and budget constraints, while emphasizing the importance of qualifying prospects effectively. This video is packed with practical strategies for navigating the lengthy sales processes common in industrial markets. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
Things You Wish You Knew in Sales Years Ago 49:05

منذ 16 weeks49:05

49:05

Even when you think you’ve mastered sales, there’s always something to improve. Alex and I are going to break down things we wish we knew years ago about industrial sales that could’ve made a massive difference. Whether you’re a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game. These tips are game-changers, and if you’re not doing them yet, it’s time to get on board. Let’s make 2025 your best year yet in industrial sales. Listen, learn, and let us know which strategy you’re ready to implement. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Do Influencers In Industrial Work? 22:31

منذ 17 weeks22:31

22:31

Are industrial influencers worth your marketing dollars? I'm going to break down the realities of working with influencers in the industrial space—what works, what doesn’t, and what you need to know before making an investment. From defining your goal (brand awareness vs. direct transactions) to analyzing their audience engagement, I share insights based on real-world experiences and data. Don’t get caught up in vanity metrics—learn how to track performance and make strategic decisions that drive results. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Talk Shop with Kyle Milan ft. Joni Cunningham 39:20

منذ 18 weeks39:20

39:20

In this episode, I’m joined by Joni Cunningham from Creston Industrial Sales to talk about how they’ve been driving change in the manufacturing sector. Joni shares her journey from being a stay-at-home mom to becoming a key player in the industry, coordinating the Advanced Manufacturing Expo, and managing marketing and sales. We dive into Creston’s approach to delivering exceptional customer value, the importance of cultural fit in hiring, and the exciting rise of women and youth in manufacturing. Plus, insights on how events like AME are reshaping the industry and creating opportunities for businesses to connect and grow. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
Reaching Your Niche Audience 37:43

منذ 20 weeks37:43

37:43

In this episode, I break down why trying to sell to everyone is a recipe for failure and how you can achieve real success by focusing on a niche. If you're spreading yourself too thin across different industries, you're probably not seeing the revenue growth you want. I’ll show you how to identify your niche, streamline your focus, and develop a targeted strategy that gets results. Whether you're in manufacturing, industrial services, or a B2B tech company, I share actionable insights on how to pick a niche, understand where your target market lives, and how to promote yourself effectively. Stop being a "me too" company and start building authority in your niche market. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Maximizing Your Marketing Potential by Following these Few Steps 35:11

منذ 21 weeks35:11

35:11

Marketing Strategies You'll Need for 2025 If you haven’t started planning your industrial marketing strategy for 2025, you're already behind! In this episode, I break down the critical elements you need to focus on NOW to crush your marketing goals next year. Whether it’s tracking your marketing data to see real ROI or diversifying your content strategy, I've got you covered with actionable insights straight from the field. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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How to Build a Successful LinkedIn Profile 29:58

منذ 22 weeks29:58

29:58

LinkedIn can be a game-changer for anyone looking to increase their sales and network in the industrial sector. In this episode, Alex and I are breaking down eight powerful steps to make LinkedIn your secret weapon for sales without being overly aggressive. We cover everything from building a targeted network, optimizing your profile to avoid the "salesman" look, engaging with connections to boost your reach, and leveraging LinkedIn messaging for effective outreach. We also dive into advanced strategies like using Sales Navigator for research and lead generation, posting valuable content to build thought leadership, and even measuring what’s working on your LinkedIn for continuous improvement. If you're looking to grow your network, generate more leads, and establish authority in your industry, this episode is packed with actionable steps to make it happen. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
Follow up and Close Deals 38:51

منذ 23 weeks38:51

38:51

In this episode, I hand over the reins to my sales guys, Sebastian and Alex! They break down the critical steps to take when you receive a request for quote (RFQ) to ensure you not only deliver a standout proposal but also maximize your chances of closing the deal. We will explore how to understand your client’s needs and pain points, personalize follow-ups, highlight your unique value proposition, and present a clear, compelling proposal. Whether you're new to sales or a seasoned pro, this episode is packed with actionable tips to help you elevate your sales process, build client trust, and win more business. If you've ever wondered how to stand out in the RFQ stage, this episode is a must. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Podcast Edit - Talk Shop with Tim Drinkwater and Kyle 53:55

منذ 24 weeks53:55

53:55

It’s a special Talk Shop episode, and today I had the pleasure of chatting with Tim Drinkwater, owner of Accurate Machine Products. Tim’s story is seriously inspiring—he's gone from starting a machine shop in his garage to winning a $100K CNC machine at IMTS, which is going to be a game changer for his business. In this episode, Tim shares the details of how he won the giveaway, his approach to building a successful CNC shop, and the challenges he's faced along the way. We also dive into lessons learned from over 17 years in business, why consistent content on platforms like LinkedIn is key, and how he’s leveraging new tools to streamline operations. Tim’s journey is a testament to the power of persistence, good karma, and having the right mindset. Tune in to hear some great insights on running a machining business, managing growth, and finding that balance between work and family life. 💪 Make sure to check out Tim’s LinkedIn to see his content and follow along with his journey. And if you’re in the manufacturing game or just curious about how to scale your business, you won’t want to miss this episode. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

1
Teaching Old Dogs New Tricks 15:58

منذ 25 weeks15:58

15:58

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what’s been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like it does to machinery—why settle for 10-year-old methods when new tools can deliver exponential results? We also cover why video content is an untapped goldmine for manufacturers. Imagine creating 100+ videos annually that showcase your services, culture, and value propositions—all while tracking key data points to measure success. Whether it’s leveraging CRM tools, monitoring SEO performance, or optimizing PPC campaigns, I show how simple metrics can reveal the true impact of your efforts. If you’re ready to beat the competition, build smarter strategies, and grow your revenue, this episode is a must. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Technical Sales University: https://training.technicalsalesu.com/enroll…

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Industrial Sales and Marketing « » Using Customer Data to Personalize Industrial Marketing Campaigns

Using Customer Data to Personalize Industrial Marketing Campaigns

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