007 - Why Your Books Don't Sell - Part 1

Indie Writers Club

In this episode of the Indie Writers Club, hosts James and Cara discuss the importance of having a well-prepared book package for successful advertising, the impact of AI on the publishing industry, and the significance of understanding genre expectations.
They also share personal updates, insights on social media dynamics for authors, and the necessity of research in crafting effective book titles.
The episode concludes with a recap of the Word Count Club, celebrating the writing progress of community members.

Key Takeaways

1. Align all elements of your book package (title, cover, blurb, author name) with genre expectations to maximize sales potential.

2. Choose book titles that use keywords evoking your genre and create the right emotional response in potential readers.

3. Research bestsellers in your genre to understand current trends and reader expectations.

4. Implement the "Swiss cheese model" - ensure all elements of your book's package align for maximum effectiveness.

5. Be cautious with AI in publishing. Many authors distrust AI rights licensing, but consider its potential benefits as a writing tool.

6. When using AI-generated content for promotion, be aware of potential controversies and reader perceptions.

7. Use AI as a tool to enhance your writing process, but don't let it replace your human creativity.

8. Set regular writing goals and track your progress. Consider joining a writing group or challenge for motivation.

9. Prioritize self-care. Don't push too hard when life events or illness interfere with your writing goals.

10. Consider attending or organizing writing retreats for networking and focused writing time.

11. Remember that book marketing is a numbers game. Small improvements in your book's presentation can significantly impact sales.

12. Focus on creating a frictionless journey for potential readers from first glance to purchase.

13. Avoid being too clever or obscure with your book packaging. Clarity and genre fit are key.

14. Understand that as an indie author, you need to think like both a writer and a marketer.

15. Stay informed about industry trends and debates, but focus on what works best for your books and career.

Chapters

00:00 Introduction and Personal Updates

03:04 The Importance of Book Presentation

05:55 AI in Publishing: Mistrust and Opportunities

08:49 Navigating the AI Debate

11:58 The Role of AI in Writing and Creativity

14:50 Understanding Genre Expectations

17:59 Researching for Success in Indie Publishing

21:01 Delivering on the Promise of Your Book Package

37:23 Crafting the Perfect Book Package

42:06 The Importance of Titles in Genre Reinforcement

45:54 Subtitles and Emotional Resonance

49:18 Navigating Author Names and Their Impact

51:28 The Writer's Journey: Word Count Club

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