E344 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

Inbound Back Office

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

• What types of companies Account Based Marketing is for
• The benefits of Account Based Marketing
• How to identify the accounts you want to market to
• How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
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