E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)

Inbound Back Office

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.
It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.
On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.
Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.
Today, Allison covers:

• The importance of long-term brand management (3:26)
• How brand perceptions are created subconsciously (5:21)
• Where to start when creating a brand management strategy for clients (8:32)
• Why brand management is a blind spot for most clients (13:51)
• What makes up your brand's reputation (20:18)
• 3 things to think about when offering brand management to clients (21:14)

You can find Allison at Sealevel Agency and on LinkedIn.
Find her mini-course here: https://sealevelagency.com/shop/courses
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