Ecommerce Marketing in the COVID-19 Era with Melanie Balke

In the Ring with SUMO Heavy

Melanie is a Marketing Consultant who has worked with global brands such as Mercedes-Benz and Volkswagen. Her focus now lies in digital consulting for start-ups and e-commerce businesses. She has experience in industries such as skincare, home goods, food, beverage, electronics, and more.
Melanie has also built the marketing team and strategy for 2 e-commerce start-ups leading to their acquisition. She's an avid speaker and writer on all things marketing featured in several publications, podcasts and conferences.

She joined Bart Mroz on our Livestream on April 30, 2020 to talk about what techniques and strategies ecommerce merchants can use in their marketing during this sensitive COVID-19 era.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

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Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy

Twitter: @sumoheavy

Sponsorships: off for this episode

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