The Latest In Digital Marketing ft. Hope Bellair

In the Loupe

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Mike meets with Hope Bellair, who leads the Punchmark Digital Marketing team, about her recent presentation at IJO: Chicago, as well as to tease her upcoming presentation at RJO: St. Louis. She talks through common mistakes she sees jewelers making with their marketing, as well as explains why "plug and play" marketing, like Punchmark's Antwerp campaign, are great for stores that are busy but still want to drive traffic.
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فصول

1. The Latest In Digital Marketing ft. Hope Bellair (00:00:00)

2. Marketing Strategy for Jewelry Businesses (00:08:54)

3. Social Media vs. Google Ads (00:15:40)

4. Growing Jewelry Enthusiasm (00:21:28)