2. Wine entrepreneur Brice Baillie on leaving corporate finance, building a sustainable business and bringing wine to the masses

Impact Around the World by EDHEC Alumni

On the Impact Around the World podcast by EDHEC Alumni this week is one of EDHEC’s star entrepreneurial alums, Brice Baillie, the Founder and CEO of the wine collection brand Obvious Wines. In the episode he talks about how COVID-19 has impacted the wine industry and his business, incorporating sustainability into branding without having to lead with it, his status as a “reformed wine snob” after relocating to California, and the off camera experience of pitching Obvious Wines on the American business reality series Shark Tank last year.
Brice graduated from EDHEC in 2006 before working in corporate finance for L’Oreal in New York and Los Angeles. He recently decided to venture out on his own and follow his entrepreneurial passion. Originally from Champagne, France, Brice has now built a brand focused on making the wine selection process and education around it more approachable and democratic.
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