089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In This Episode:

• Titina's background and how she got into her current field [2:22]
• What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
• Her views on mentorship [10:11]
• The uncommon thing her mentor taught her [14:12]
• The difference between leading and managing [15:48]
• The story behind Oracle Women's Leadership [17:12]
• Her role at the Oracle Marketing Cloud [23:30]
• How she manages her role without a marketing background [24:20]
• What it's like to be an engineer in an organization like Oracle [29:43]
• The advice she'd give to a recent college graduate [32:12]
• How she stays relevant in her industry [37:20]

Resources:

IMPACT16 September 19th-20th

Oracle University

Oracle Women's Leadership