How to create a brand voice guide for your small business {Part 2}

ill communication: copywriting tips & sales strategies for small businesses

In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.

Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice.

Topics covered in this episode include:

• How to research and understand what your quirks and “isms” are
• The best tools to analyze your own writing
• How to identify your own tone words to describe your brand
• How to assign a persona or archetype to your brand voice

Having a Brand Voice Guide ready to go will make creating copy for your business so much easier. Tune in to learn how to create yours today!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Download your Mini Brand Voice Guide Workbook: https://www.kimkiel.com/voiceworkbook

Listen to episode 71 to learn what your Brand Voice is: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

Check out the 3 Voice Assessment Tools:

https://www.analyzemywriting.com/

https://hemingwayapp.com/

https://www.verbatim.brandvoiceacademy.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!