Ep 264: Big fights and bigger deals - Fury vs Usyk and Betano

iGaming Daily

The Insider Sport team make a welcome return to iGaming Daily, sponsored by Optimove, and it's a timely one, with a huge weekend of sport behind us, host Ted Orme-Claye is joined by Kieran O'Conner and Callum Williams to discuss the 'Ring of Fire', Tyson Fury's heavyweight unification clash with Oleksandr Usyk in Saudi Arabia, before going on to discuss Kaizen Gaming-owned Betano's increasing portfolio of football partners.

The guys chat about William Hill's last minute partnership with the fight, and what the main event and undercard results mean for the bookmakers, as well as how they can capitalise on the potential rematch. Finally, they touch on Boxing's place as a sport for betting, and the growing significance of Saudi Arabia and Riyadh Season's role in global sports.

In the second half of the show, Ted, Callum and Kieran give a rundown of Betano's rush of recent sponsorship activity, and particularly what this tells us about the Latin American markets. The guys bring it closer to home with Betano's Aston Villa deal, and cover how the Premier League teams are getting around rules on betting sponsorships.

To read more on today's litany of topics:

• https://insidersport.com/2024/05/20/fury-v-usyk-undisputed-william-hill/
• https://insidersport.com/2024/05/17/checkd-dev-breaks-down-boxing-news-app/
• https://insidersport.com/2024/02/27/boxxers-ben-shalom-global-boxing/
• https://insidersport.com/2022/11/11/boxxer-bet365-partnership/
• https://insidersport.com/2024/05/17/benfica-extends-betano-as-sleeve-sponsor-and-betting-partner/
• https://insidersport.com/2024/05/13/betano-latam-expansion-afa-sponsorship/
• https://insidersport.com/2024/04/22/aston-villa-two-year-betano-deal/
• https://insidersport.com/2024/04/09/betano-brasileiro-serie-a-deal/

Host: Ted Orme-Claye
Guests: Kieran O'Conner, Callum Williams
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.